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    Digital shelf summit 2025

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Digital Shelf Summit 2025
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    5 minute read

    Kroger Precision Marketing and Kellanova Share How To Drive Incremental Growth Through Advanced Audience Targeting

    The word “incrementality” shows up in almost every retail media report. But without a clear baseline for organic growth, it’s hard to tell if a campaign actually delivered...
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    Digital Shelf Summit 2025
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    10 minute read

    New Product Launch Evolution: BIC and Profitero Share How To Lead With Omnichannel Digital Shelf Tactics

    Launching a new product has always been a high-stakes game. Get it right, and you’ve got a growth engine that can lift your entire category. Get it wrong, and you’ve sunk...
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    Digital Shelf Summit 2025
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    5 minute read

    Alcohol Ecommerce Trends and Tactics: Insights From Jack Daniel’s, Molson Coors, and Treasury Wine Estates

    Tending bar is one thing. But have you ever tried to sell the hard stuff online?
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    Digital Shelf Summit 2025
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    6 minute read

    WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads

    Your marketing team can have all the dashboards in the world, but if those dashboards are merely confirming what you already believe, they’re ultimately just expensive noise.
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    Digital Shelf Summit 2025
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    9 minute read

    Making Ecommerce a Shared Language: How To Align Teams Around Your Omnichannel Strategy

    If there was one theme that echoed through the halls of the 2025 Digital Shelf Summit (DSS), it was this: Ecommerce is no longer just a channel, it’s the connective tissue of...
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    Ecommerce Trends
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    12 minute read

    Nestlé and Allume Share Digital Shelf Lessons for Winning Over Modern Shoppers

    The pressure to adapt is already here.
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    Ecommerce Technology
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    10 minute read

    AI in Ecommerce Success: How the Ubique Group Builds Foundations for Innovation and Growth

    Generative artificial intelligence (GenAI) powers the next generation of ecommerce. According to McKinsey & Company, 60% of ecommerce leaders are making significant AI...
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    Digital Shelf Summit 2025
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    11 minute read

    Omnichannel Shopper Loyalty That Lasts: firstmovr and Wellness Pet Share Strategies for Building Unbreakable Customer Bonds

    At the 2025 Digital Shelf Summit, Chris Perry, chief learning officer and co-founder at firstmovr, and Jill Rourke, former director of omnichannel marketing for ecommerce at...
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    Food and Beverage Brands
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    6 minute read

    Integrated Data Strategies: Mondelēz and PepsiCo Leaders Share How Holistic Insights Drive Omnichannel Growth

    If your team is still optimizing content in a vacuum, reacting to sales weeks after they happen, or relying on spreadsheets to route supply, it may be high time for a...
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