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    Digital shelf summit 2025

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Digital Shelf Summit 2025
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    8 minute read

    Storyselling Across Every Channel: Nestlé and QuickFire Share Content Strategy Wins

    Brand storytelling has always been part of great marketing, but a good story isn’t enough if it doesn’t sell. The process has evolved into something more practical,...
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    Ecommerce Trends
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    6 minute read

    How Spin Master Anticipates and Adapts to Consumer Behavior Changes

    Ecommerce changes fast — and the changes don’t stop coming: One month, demand may show up in places you’d never expect. Next, a new channel or platform might force you to...
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    Digital Shelf Summit 2025
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    7 minute read

    Panasonic, WD-40, and Clerdata Share How To Drive Retail Media ROI Through Incremental Measurement Strategies

    Incremental return on investment (ROI) can make or break retail media sales strategies. Yet, according to eMarketer, 36% of consumer packaged goods (CPG) companies struggle...
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    Digital Shelf Summit 2025
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    5 minute read

    Kroger Precision Marketing and Kellanova Share How To Drive Incremental Growth Through Advanced Audience Targeting

    The word “incrementality” shows up in almost every retail media report. But without a clear baseline for organic growth, it’s hard to tell if a campaign actually delivered...
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    Digital Shelf Summit 2025
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    10 minute read

    New Product Launch Evolution: BIC and Profitero Share How To Lead With Omnichannel Digital Shelf Tactics

    Launching a new product has always been a high-stakes game. Get it right, and you’ve got a growth engine that can lift your entire category. Get it wrong, and you’ve sunk...
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    Digital Shelf Summit 2025
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    5 minute read

    Alcohol Ecommerce Trends and Tactics: Insights From Jack Daniel’s, Molson Coors, and Treasury Wine Estates

    Tending bar is one thing. But have you ever tried to sell the hard stuff online?
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    Digital Shelf Summit 2025
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    6 minute read

    WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads

    Your marketing team can have all the dashboards in the world, but if those dashboards are merely confirming what you already believe, they’re ultimately just expensive noise.
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    Digital Shelf Summit 2025
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    9 minute read

    Making Ecommerce a Shared Language: How To Align Teams Around Your Omnichannel Strategy

    If there was one theme that echoed through the halls of the 2025 Digital Shelf Summit (DSS), it was this: Ecommerce is no longer just a channel, it’s the connective tissue of...
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    Ecommerce Trends
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    12 minute read

    Nestlé and Allume Share Digital Shelf Lessons for Winning Over Modern Shoppers

    The pressure to adapt is already here.
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