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B2b strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

How to Adapt to the Shift in B2B Commerce

Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace...

Omnichannel Commerce Strategy

What Amazon's B2B Push Means for Traditional Sales Channels

After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if...

Ecommerce Trends

5 Takeaways from B2B Next 2018

Dozens of business leaders and technology partners were featured as part of B2B Next’s inaugural conference in Chicago to discuss the challenges and opportunity of the...

The New B2B Consumer | Whiteboard Video

The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B...

Product Content Strategy for B2B Distributors

With the B2B ecommerce market expected to exceed $1.2 Trillion by 2021, every aspect of the B2B supply chain is itching to get online. In order to succeed in digital...

Digital Shelf Insights

How To Meet the B2B Content Demands of Your Distributors

According to a survey by Digital Commerce, 78.1% of B2B distributors are prioritizing increasing online sales in 2018. If you are selling to a business buyer then you already...

Digital Shelf Insights

3 Ways B2B Brand Manufacturers are Tackling the Digital Shift

Seventy-five percent of B2B buyers find it more convenient to buy online than from a sales rep, according to Forrester’s Death of a B2B Salesman report. As B2B buyers are...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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