Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
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Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
With the B2B ecommerce market expected to exceed $1.2 Trillion by 2021, every aspect of the B2B supply chain is itching to get online. In order to succeed in digital commerce, manufacturers and distributors are evolving to hit customer expectations. Product information and content is a critical component manufacturers need to deliver to be able to provide the customer experience B2B buyers find informative and straight forward. But where should B2B Manufacturers start?
We recently had webinar on the topic of “How to Develop a Content Strategy for Your B2B Distributors” with our Director of Retail Alliance, Michael Hauck, and Senior Customer Champion, Jim Lesko. Check out the 30-minute webinar here, or read on to get three takeaways from the webinar that will help guide your company to digital success.
B2B Expectations are created out of B2C Experiences but have different priorities
B2B Buyers experience the ease of the digital shelf in their consumer life and they want that same convenience and ease of access to information for research and ordering when purchasing products and services at their jobs. What differs from their expectations centers around: confidence that the order is accurate, speed in the buying process (they are busy, make it easy!), and consistency in communication and service.
Distribution partners break your products into parts -- provide them with content for each type.
The value of distribution partners in the supply chain comes from selling product into smaller packages. For an example, a pallet of water bottles become cases and then sold at an individual level. Content (e.g.. product descriptions, images) for every level of your product will help your distribution partners provide the most accurate information to buyers. Imagery and product descriptions have a positive impact on the consumer digital shelf--expect it to be as important for the B2B digital buyer.
Centralizing content is the first step to growing sales online
The central tenet of the direction that B2B transactions are moving towards is having everything centralized and the ability to be agile because of that centralization. Content centralization makes it easier to establish a consistent brand presence across channels and set up new channels. Other benefits include promoting product visibility internally and helping sales representatives sell more effectively.
Caroline Egan is the Content Marketing Manager at Salsify. When she's not writing about how to win the digital shelf, she can be found waking up early to hit a work out class or cooking up a storm.
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