{# Cookie Consent Banner #}

Request Demo

Hero Shape

Enhanced content

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Enhanced Content

Art of the Product Title: Optimization Tips (With Winning Examples)

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...

Omnichannel Commerce Strategy

7 Excellent Product Description Writing Examples

Customers rely heavily on product descriptions to make online purchase decisions. If they understand how a product solves their problems and aligns with their values, they’ll...

Enhanced Content

Product Detail Page Examples: Personal Care Product and Beauty Brands

Makeup and personal care product choices are personal. Consumers must match skin tone and type and complexion, which can be tricky to do while shopping on digital channels,...

Salsify Launches Innovative Enhanced Content Software Development Kit

The new Salsify Enhanced Content Software Development Kit (SDK) will help retailers establish and manage enhanced content connections to support retailer and brand...

Ecommerce GTM Strategy

Is Your Brand Making These Ecommerce Product Photography Mistakes?

Today’s consumers look at your product detail pages (PDPs) to evaluate your product quality. To keep up with consumers’ expectations, you should ensure that your PDPs include

Are These Common DTC Website Mistakes Hurting Your Sales?

As consumers continue to embrace online shopping in skyrocketing numbers, many brands are taking a crack at acting as their own retailers by launching a direct-to-consumer...

The Naughty and Nice Amazon Ecommerce Checklist [Download]

Shoppers have developed new shopping habits since the 2020 holiday season, and these behaviors have spurred a number of new trends across the industry.

Most Popular

View all Posts

Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.