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    January 1, 2021
    3 minute read

    What Is a Director of Ecommerce?

    by: Maria Lisac-Ramirez

    A director of ecommerce is responsible for collaborating cross-functionally to manage and direct all aspects of the ecommerce business.

    This includes strategizing, planning, developing, and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, website traffic, and product performance, among other things.

    What Are the Day-to-Day Responsibilities of a Director of Ecommerce?

    • Orchestrate all aspects of a strategic ecommerce plan. Combine existing expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.

    • Oversee the ecommerce website of a brand. Manage the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.

    • Be a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all web content.

    • Participate in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions.

    • Direct integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.

    • Own and manage Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.

    • Provide thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.

    • Identify new areas of ecommerce opportunities beyond current brand offering.

    What Are the Skills and Qualifications for a Director of Ecommerce? 

    • A seasoned professional in the digital retailing market, business-to-business (B2B), and business-to-consumer (B2C) experience a plus.

    • Extensive knowledge of ecommerce technologies and tactics, especially in commerce experience management (CommerceXM), digital asset management (DAM), as well as sophisticated digital shelf analytics.

    • A self-described data expert, able to interpret data and draw conclusions to implement new ecommerce strategies.

    • Proven leader with experience both managing teams of six to eight people and execution of large ecommerce projects.

    • Demonstrated strong business judgment and decision-making skills.

    • Ability to identify, prioritize, and articulate highest impact initiatives.

    • Proven success developing, executing, and maintaining sophisticated digital commerce brand strategies by leveraging ecommerce platforms, successful delivery of business value, near and mid-term growth for a brand.

    Learn more about the director of ecommerce role, and download our customizable job description template to get a detailed breakdown of the role and core skills, and requirements to start the hiring process.


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