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    Why Retail Websites Are Still Shoppers' Safe Haven

    On-Demand

    With the rapid acceleration of ecommerce growth caused by the COVID-19 pandemic, shoppers gravitated to one destination again and again: retail websites.

    Long-trusted as the source of truth for products, pricing, and reliability, the retail website is now the first stop for product research for most shoppers and more influential than ever in their purchase decisions. Advertisers — aware of this relationship and of the digital advertising changes ahead — are responding accordingly.