How COVID Changed Online Shopping and Brand Trust

How COVID Changed Online Shopping and Brand Trust

In the wake of the pandemic, online shopping has become the new normal. 43% of consumers expect to shop more online instead of returning to their pre-pandemic behavior according to the recently released 2021 Consumer Research Report by Salsify.

While this is good news, succeeding with an ecommerce strategy, whether you’re a digitally native startup or a legacy in-store brand, requires a very unique selling strategy. The key question is, how can brands build trust online?

This webinar will dig deeper into Salsify’s recently released 2021 Consumer Research Report. Co-Author Cara Wood will sit down with GTM Strategist SJ Petteruti to discuss how consumer behaviors have changed and give you actionable tips as to how you can build greater trust online.

2021 Consumer Research: Retail Dive x Salsify