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Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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Home improvement has the second greatest average order value (AOV) of more than $280 on the digital shelf. Home Depot and Lowe’s both grew over 100% in 2020 in digital sales — yet, competition has never been fiercer. In fact, professionals (electricians, plumbers, and general contractors) are using retailers more and more.
So, how do the needs of consumers and professionals differ? As a home improvement brand, how do you stand out on the digital shelf? What are future trends to watch for?
If you’re a home improvement brand, see ecommerce guru, Justin King, and VP of Competitive Computing, Tom Williams, live in studio to learn practical takeaways for competing on the home improvement digital shelf.