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    Industry Warehouse Series: Home Improvement


    Home improvement has the second greatest average order value (AOV) of more than $280 on the digital shelf. Home Depot and Lowe’s both grew over 100% in 2020 in digital sales — yet, competition has never been fiercer. In fact, professionals (electricians, plumbers, and general contractors) are using retailers more and more.

    So, how do the needs of consumers and professionals differ? As a home improvement brand, how do you stand out on the digital shelf? What are future trends to watch for?

    If you’re a home improvement brand, see  ecommerce guru, Justin King, and VP of Competitive Computing, Tom Williams, live in studio to learn practical takeaways for competing on the home improvement digital shelf.