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    Holiday Post-Mortem: How to Turn Commerce Insights Into Next Steps for 2021


    It comes as no surprise that holiday shopping was dramatically different in 2020.

    Ecommerce and other digital shopping options like curbside pickup, same-day delivery, and buy online, pick-up in-store (BOPUS) saw enormous growth during Cyber Week and the holiday shopping season. In fact, Cyber Monday was the largest online sales day in history, with at least $10.8 billion in consumer spending, up 15% from 2019, according to Adobe.

    Now that the holidays are over and the data is in, what buying behavior trends can we expect to continue in 2021?

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and share expert tips for finding success in 2021.

    Watch this webinar and learn:

    • Post-holiday data on how shoppers have changed
    • Insight into how these shopping trends will continue in 2021
    • Next steps for brands looking to evolve with consumer buying behavior