Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Mar. 16, 2021 at 1pm ET
Receiving more and more GDSN requests from trade partners? Sick of ad-hoc fire drills? Still working in spreadsheets? Feel like your current process is at risk due to changes from content service providers and technology companies like IBM Sterling?
Turn your GDSN data into a strategic weapon to support stronger trade partner relations and consumer trust.
Traditional Global Data Synchronization Network (GDSN) implementations basically pipe enterprise resource planning (ERP) data straight through GDSN — sometimes making a stopover in another operational system like IBM Sterling. This approach was fine in a world where GDSN data was only used to support supply chain master data.
But it's a mistake in the modern world of ecommerce.
Macro shifts in consumer buying trends accelerated by COVID-19 have fueled both retailers and suppliers alike to rethink how they organize and manage supply chains. With the consolidation of physical and digital operations by players like Walmart to streamline item onboarding — and the adoption and promotion of GDSN standards by Amazon to fuel their global distribution ambitions — we are now seeing these traditionally siloed worlds of supply chain and ecommerce colliding.
The technology, people, and processes leveraging GDSN must now support or supplement both the online and offline shopper experiences.
Join Salsify for an on-demand webinar, where we'll walk you through using GDSN for supply chain master data and as a strategic weapon to win on the digital shelf.