PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
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Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
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Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
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Learn how to prioritize and deliver what your shoppers want with the latest insights.
On-Demand
Mar. 16, 2021 at 1pm ET
Receiving more and more GDSN requests from trade partners? Sick of ad-hoc fire drills? Still working in spreadsheets? Feel like your current process is at risk due to changes from content service providers and technology companies like IBM Sterling?
Turn your GDSN data into a strategic weapon to support stronger trade partner relations and consumer trust.
Traditional Global Data Synchronization Network (GDSN) implementations basically pipe enterprise resource planning (ERP) data straight through GDSN — sometimes making a stopover in another operational system like IBM Sterling. This approach was fine in a world where GDSN data was only used to support supply chain master data.
But it's a mistake in the modern world of ecommerce.
Macro shifts in consumer buying trends accelerated by COVID-19 have fueled both retailers and suppliers alike to rethink how they organize and manage supply chains. With the consolidation of physical and digital operations by players like Walmart to streamline item onboarding — and the adoption and promotion of GDSN standards by Amazon to fuel their global distribution ambitions — we are now seeing these traditionally siloed worlds of supply chain and ecommerce colliding.
The technology, people, and processes leveraging GDSN must now support or supplement both the online and offline shopper experiences.
Join Salsify for an on-demand webinar, where we'll walk you through using GDSN for supply chain master data and as a strategic weapon to win on the digital shelf.