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    The Content Advantage in Amazon Advertising


    Focusing on driving quality content deeper into your product catalog can help your products outperform those with lower quality content, driving greater ad spend efficiency. This is because even marginal content improvements can significantly reduce your cost-per-conversion to win Amazon sponsored product ad auctions.

    Join Peter Crosby, executive director of the Digital Shelf Institute, and Mike Black, CMO of Profitero, to discuss best practices and tips for creating, scaling, and monitoring excellent Amazon ad content.

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