Why Post-Purchase Customer Experiences Are the Killer App of the 2020s

On-Demand

September 29, 2020 at 1pm ET

It's no longer enough for brand manufacturers and retailers to exceed customer expectations at the point of purchase. It's actually what happens post-purchase that determines if a brand is still relevant in five years.

Customer service teams are often overlooked, short-staffed, and under-budgeted but are essential for a brand's longevity and success. And these teams are roaring back to claim their rightful place in the consumer buying journey.

Join Bob Land, VP of customer experience at baby brand Dorel Juvenile, will outline how he made customer service a core part of his digital commerce strategy.