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    Boost Conversions on With Enhanced Content


    Brands need to take advantage of every opportunity available to them in order to stand out on BJ’s increasingly competitive digital shelf. Over the past year, the wholesale club has seen enormous growth in digitally enabled sales with no signs of slowing down.

    According to recent research from Salsify, 86% of shoppers are willing to pay more for something when it comes from a brand they trust — with product quality being the most important factor. In store, shoppers can touch and try the product. But on the digital shelf, brands have to find ways to convey a product's quality on screen.

    Join Salsify and BJ’s on-demand to discover why enhanced content is one of the most effective ways to build shoppers' trust and how to quickly and efficiently scale it across all of your product display pages (PDPs).