March 23, 2021 at 1pm ET
There’s never a “good” time to make a change, but there is a good way to approach change.
For business-to-business (B2B) manufacturers looking to improve their systems and processes, it's common to start with an assessment of product data requirements, system integrations, and channel priorities. But it's difficult to know where to start when it comes to areas that are harder to quantify, like company maturity and stakeholder buy-in.
Join B2B ecommerce experts Justin King and Mousumi Behari for a live webinar as they join forces to guide you through the difficulties of change management and investing in new tools and technology.
King is the author of "Digital Branch Secrets: Ecommerce Playbook for Distributors" and VP of B2B strategy at Salsify. Behari is the director of strategy practice at digital services firm Avionos.
Together King and Behari have helped hundreds of manufacturers transition from spreadsheets and siloed processes to flexible and agile systems. This work has allowed them to develop a great framework that you can put into practice at your organization.