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    Improved Syndication with the Newest Amazon Connection


    To remain competitive on Amazon, brand manufacturers need efficient syndication services that can be easily scaled across their product portfolio. Salsify Activation enables brands to manage, enrich and syndicate product content to retailers like Amazon, creating engaging brand experiences for consumers, and winning the algorithm on the digital shelf. Our latest direct connection, built to leverage the newly launched Amazon Selling Partner API, helps our customers take advantage of Amazon innovation with the robust syndication capabilities from Salsify.

    As part of their consolidation efforts, Amazon is deprecating existing API’s in favor of their new Selling Partner API in early 2022. With our coordinated partnership with Amazon, we are excited to drive new connection capabilities with this leading eCommerce retailer.