How to Capture the Untapped Market Opportunity of Shoppers With Food Allergies

On-Demand

Milk, egg, wheat, fish, shellfish, peanuts, tree nuts, soy, and sesame — these nine simple ingredients could make or break whether a shopper purchases your product.

One in four Americans (85 million) avoids purchasing food products because they contain at least one of the top nine allergens, according to a recent study from Food Allergy Research & Education (FARE). These shoppers are desperate for brands to make easy-to-read labels.

But are your food labels clear enough to calm consumer worries, especially those who risk anaphylaxis from exposure to allergens?

While upcoming legislation will require brands to update product packaging and labeling for select allergens over the next few years, brands that make these changes now will capture an enormous market opportunity.

Join our webinar with David Goodtree, CEO of FoodGraph, to learn how to establish your brand as an outperformer in innovation and the adoption of standardized labeling to attract and retain loyal customers. Goodtree will show you how to incorporate food allergies into your customer experience to expand your customer base, grow market share, and drive results.