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      Digital Shelf Decoded: How to Drive Omnichannel Growth by Understanding Each Commerce Touch Point

      How do you bridge the gap between the digital and the physical shelves for consumers who want a seamless shopping experience across a full range of touch points?

      This poses a huge challenge when experts lack experience in both ecommerce and brick-and-mortar. If you want to be successful, your entire organization must understand the importance of driving an omnichannel strategy.

      In this webinar, you'll get to witness a discussion with Johnson & Johnson, Danone, and The Stanley Black and Decker Company about our report, “Digital Shelf Decoded: How To Drive Omnichannel Growth by Understanding Each Commerce Touch Point.”

      You'll takeaway: 

      • A breakdown of each section of the report;
      • Examples of how to use the report to bridge the gap between your ecommerce and brick-and-mortar teams; and
      • Highlights of specific elements in each section that help to drive an omnichannel strategy in your organization.

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      Value for Digital and Brick-and-Mortar Teams

      For experts in brick and mortar: Use this report to understand how to collaborate better with your ecommerce colleagues and gain insight into why they might be asking for more content or retailer-specific tactics.

      For experts in digital: Use this report to explain to your brick-and-mortar colleagues the complexities of the digital shelf and how a strong digital shelf presence helps drive in-store sales.

      For those trying to bridge the gap between brick and mortar and digital: Use this report as a discussion tool about where to focus your budget and resources to grow together as a business and prioritize channels.
      Matt Fantazier Head of Consumer Growth & Performance Johnson & Johnson
      Jennifer Angelus Director, Digital Shelf Capabilities Danone North America
      Dean McElwee Director, International Ecommerce Strategy The Stanley Black and Decker Company
      Lauren Livak Director Digital Shelf Institute