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    The Content Advantage: How Product Page Improvements Help Brands Succeed on Amazon

    The COVID-19 pandemic accelerated multiple consumer trends. Across Europe, more than €112 billion of retail spending moved online — driven by an influx of new online shoppers, the growth of categories with previously low penetration rates, and rising consumer spending.
    As the online market has grown, so has Amazon.
    In Germany, Amazon’s largest European market, the company recorded annual revenues of €24.5 billion in 2020. In the U.K., revenue jumped 51%. In France, Amazon has a 19% market share.

    Salsify's new report analyzes more than 14,000 product detail pages (PDPs) across Amazon in Germany, the U.K., and France to discover the parts of a product page that drive product search and sales rank.
    Download the report to gain insights into:
    • Why A-rated content on Amazon has 21 times more conversions than F-rated content;
    • Why A-rated content appears 5% higher in organic rank search results than B-rated content; and
    • Why PDPs containing A+, also called enhanced content, content have average sales 2.5 times higher than basic product pages.

    Download Report