This analysis is based off of content attached to more than 15,000 Grocery and Gourmet food category product pages live on Amazon during October 2017. The data set includes products from more than four thousand brands, and does not include products that are only listed on Amazon Fresh. The analysis reflects five segments based on product price point: Under $10, $10-$19.99, $20-$29.99, $30-$39.99, and $40-$49.99. ‘Top Performer’ averages represent products within the top 10% of sales rank for each of the ve price point segments. ‘Poor Performer’ averages represent products within the bottom 10% of sales rank within each price point segment. In the case of multiple prices being posted for a single product over the course of the studied month, an average was taken.