Our webinar series introduces you to the most common milestones brand manufacturers face when optimizing their position on the digital shelf. You will learn how to diagnose your company’s current digital shelf maturity, build a customized roadmap, and apply new strategies to master each step of the journey and drive alignment across your organization
Learn how to set the right distribution priorities for your products so they perform well on the digital shelf.
Build a content strategy for any stage of your maturity that can adapt to the changing needs of retailers and trends in the space.
In this webinar, we'll cover how to educate your organization on ecommerce and provide examples of other organizations that have executed this successfully.
Introducing the Digital Shelf Maturity Curve. Learn the common milestones that global brands set to improve product visibility, sales, and market share on the digital shelf.
In order to bring the organization on the digital journey it is important that executive leadership communicates the overall goals and importance of digital in the greater ecosystem.This starts with understanding at the highest level and also includes engagement at all levels of the organization.
Jenny-Wilson from multinational beauty company, Coty will walk you through her approach for assessing data and content readiness. Commerce experts Lauren Livak and Peter Crosby from the Digital Shelf Institute will also share their insights on building your action plan for digital shelf success.
As digital transformation becomes prevalent among all organizations, brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic foresight, and strong cross-functional capabilities.
In this webinar, Lauren Livak, Director of the Digital Shelf Institute, and Whitney Young, Director of Ecommerce at Energizer discuss the critical KPIs of the digital shelf and why it’s imperative to measure your successes in your ecommerce strategy.