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    Digital Shelf Playbook Webinar Series

    Our webinar series, developed with the Digital Shelf Institute, introduces you to the most common milestones brand manufacturers face when optimizing their position on the digital shelf. You will learn how to diagnose your company’s current digital shelf maturity, build a customized roadmap, and apply new strategies to master each step of the journey and drive alignment across your organization.

    Enablign Tech
    Enabling the Right Technology Technology in conjunction with your team and your process can enable you to have a robust solution to tackle the digital shelf. It is important to understand the elements of your tech stack, how they work together and if anything is missing to be successful.
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    Value Measurement
    Establish KPIs and Measure the Value of Your Digital Shelf There are many different elements of value measurement and digital analytics from content accuracy to content scores as well as assortment and price monitoring. We will discuss the elements that are important to monitor on the digital shelf, how you can action them, and how to consistently measure them.
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    education & understanding
    Tackle Ecommerce Education and Understanding Across Your Organization What does Amazon ask for so much data? Why do the retailers need that information? These are all popular questions from people in the organization that might not be in the day to day of the digital shelf world but need to understand the context in order to see the bigger picture. Ensuring that all cross-functional partners understand how their work fits into the broader digital shelf is critical for success.
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    Maturity Curve Icon
    Build a Customized Roadmap to Meet Your Growth Goal Introducing the Digital Shelf Maturity Curve. Learn the common milestones that global brands set to improve product visibility, sales, and market share on the digital shelf. Apply these multi-year strategies to realize your own growth goals.
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    Adopt a Process to Support Your Growth and Market Agility In the world of the digital shelf things are changing rapidly and if your organization does not have a process in place internally on how to get a product ready for ecommerce and built out with content it will be difficult to pivot on the fly.
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    Team Structure
    Develop a Winning Team As digital transformation becomes prevalent among all organizations the question of how do I build a digital team for success has become a very popular question. Do I need a global or local model? How many people should be on my team? What do they focus on?
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    Drive Organizational Change with Executive Leadership Principles In order to bring the organization on the digital journey it is important that executive leadership communicates the overall goals and importance of digital in the greater ecosystem. This starts with understanding at the highest level and also includes engagement at all levels of the organization.
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    data and content
    Establish and Build Your Content Readiness Before building a content strategy you need to understand where your data lives within your organization, the level of completeness of your content and what needs to be created in order to syndicate to your priority channels. This is a critical step at the beginning of your transformation journey as well as a quarterly check-in to ensure you are focusing on building the right content.
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