From direct-to-consumer (D2C) websites to online marketplaces to brick-and-mortar retail locations, consumers have seemingly endless options for how, when, and where to buy.
But in this always-on shopping era, it’s increasingly challenging for brands to create seamless product experiences across these options.
Brands that don’t master product experience management (PXM) often face more friction in the customer journey, including abandoned shopping carts and reduced customer loyalty, according to Salsify’s “2025 Consumer Research” report.
The right technology can help brands avoid this fate. A PXM solution, which unifies product information management (PIM), syndication, and artificial intelligence (AI)-powered automation, can help brands build customer loyalty.
Salsify’s PXM platform offers a range of advanced capabilities that enable you to optimize your product content and empower your team to create engaging, connected product experiences across every channel.
How Product Content Can Make or Break the Customer Experience
Every brand strives to create a frictionless experience across channels, but gaps in their product experience often prevent them from achieving it.
According to Salsify’s consumer research, 54% of shoppers will abandon their shopping carts if they encounter inconsistent product information across channels, and 53% will abandon their carts if they see incomplete or poorly written product descriptions.
These figures shouldn’t be surprising. Consumers need relevant, accurate information to make informed buying decisions — and product content is an integral part of your brand’s promise to them.
Product content tells consumers what they can expect when they invest in your products and services, the value your brand offers, and why they’re making the right choice when they purchase your product rather than someone else’s.
Poor product content can lead customers to make what they ultimately believe is a poor choice, and when that happens, you may not get another chance to earn their business.
Why Product Experiences Matter for Customer Loyalty
A disconnected product experience creates more friction in the customer journey and affects customer loyalty and trust. According to Salsify's consumer research, poor product content, images, and missing reviews undermine trust.
For consumers, product quality and trust are inextricably linked. Salsify’s report indicates that 69% of shoppers trust a brand that offers high product quality and value, while the same percentage trust a brand based on its reputation. Forty-four percent of shoppers trust a brand that delivers high-quality product content, and 48% trust a brand based on positive ratings and reviews, a form of user-generated content (UGC) that provides external validation for a brand.
Trust is so important, in fact, that many consumers are willing to pay a premium for it — 87% have paid more for products from brands they trust.
Trust drives customer loyalty, and high-quality, consistent product content is invaluable for cultivating and maintaining trust. Outdated product descriptions, low-quality product images, or inconsistent product information across channels don’t instill confidence in consumers.
These issues actually do the exact opposite, repelling consumers and making it more likely they won’t purchase from you.
Salsify’s PXM platform can help your brand unify its content ecosystem and deliver a seamless product experience across channels, one that nurtures trust, reduces friction, improves customer loyalty, and positions your brand for profitable growth on the digital shelf.
The Power of Salsify’s PXM
Here’s how Salsify’s PXM helps your brand reduce cart abandonment and drive customer loyalty.
Centralized Product Information Eliminates Inconsistencies
Our PXM drives consistency by centralizing all your content in one place, ensuring you send the right data to market every time.
The platform unifies advanced PIM capabilities with syndication and real-time validations against destination-specific requirements. This combination of capabilities automates data mapping and content delivery and eliminates content inconsistencies.
Consolidating Data Doesn’t Need To Be Complicated
Take the food brand Barcel USA, for example. The company had difficulty creating a polished digital shelf presence because its data was siloed in different systems. Consolidating and updating all of its product information could have been a complicated process, but Barcel credits the Salsify support team with making the transition smooth.
“[Salsify] has created a lot of efficiencies not only internally, but with our clients ... Everyone is so happy that we’re finally controlling all of our data under one platform.” — Luis Alberto Martinez, GDSN and Digital Shelf Syndication, Barcel USA
Whether you sell on Amazon or your own D2C site, you can deliver the same product experience regardless of where consumers engage with your brand.
Content Accuracy at Scale
Our PXM harnesses AI-powered automation and OpenAI workflows to generate and customize product content at scale.
These automated processes drive smooth collaboration that leads to seamless product experiences, enabling your teams to:
- Work from a single source of truth;
- Improve version control;
- Reduce manual errors; and
- Streamline updates.
These are critical capabilities for delivering a consistent, omnichannel experience that drives customer retention and boosts consumer trust in your brand.
The Benefits of Scaling Content
Wahl Clipper, a home and personal grooming products manufacturer, was determined to create a single, global instance of Salsify for the entire Wahl Clipper enterprise.
Because each team had unique specifications and compliance standards based on its geographical location, Wahl leveraged Salsify’s flexible configurations to adapt to each region's specific needs.
“This approach ensured that the system was not only globally accessible but also functional and user-friendly for teams with varying technological capabilities and language preferences.” — Karissa Huseman, Digital Marketing Manager, Consumer Division, Wahl Clipper
Enhanced Personalization Is Crucial
Nearly 90% of business leaders believe personalization will be critical to the success of their business over the next three years, according to Twilio’s 2024 State of Personalization Report. Seven in 10 also believe that AI will fundamentally change personalization and marketing strategies.
These leaders’ projections follow consumer demands: Consumers increasingly crave personalization and want brands to use advanced AI to deliver it, according to a recent CapGemini report. Our PXM leverages AI-driven insights and analytics to help you deliver personalization at scale.
You can use the solution to personalize product recommendations, adapt your content to local and regional audiences, or deliver social messaging that speaks to the needs of a particular customer segment or demographic.
The Perks of Personalization
Wastequip, a leading manufacturer of waste handling and disposal equipment, successfully created a one-of-a-kind, interactive ecommerce experience with Salsify that caters to shoppers’ personalization desires.
“The Salsify team, their creativity, and [their] responsiveness to our needs make it the best platform for our parts business. Salsify has been a big part of our website’s success.” — Kevin Creese, Ecommerce Manager, Wastequip.
Best-in-Class Integrations That Reduce Manual Effort
Our PXM App Center makes it easy to find, install, and configure a range of Salsify-built and partner-built applications that can help you seamlessly integrate our PXM into your tech stack.
A fragmented tech stack often leads to a fragmented product experience, but our platform allows you to easily connect your data to major retailers like Amazon, Target, Walmart, as well as other retailer, marketplace, and distributor destinations, to quickly and accurately syndicate your product content.
With this solution, your brand can speed up time to market, improve customer retention, and fulfill category-specific requirements without a lot of manual effort.
Integrations Help Brands Thrive on the Digital Shelf
Bathroom furniture and fixture company VitrA used Salsify to centralize content and reduce time to market from months to weeks.
“Moving fast is the only way to not fall behind on the digital shelf, so it's important to find and implement efficient solutions like Salsify that can bridge gaps between content sources and teams, making everyone’s jobs easier.”— Kübra Bülbül, Master Data Manager, VitrA
Better Measurement Helps Identify and Solve Pain Points
With our PXM, your brand gets actionable digital shelf analytics to identify and address points of friction in the customer journey.
You can also use this information to:
- Continually measure and optimize your digital shelf performance.
- Make adjustments when retailers introduce new content requirements.
- Target specific audience segments more effectively.
You can use our PXM, for example, to uncover why a bestselling product on one channel is performing poorly on another. You may be able to identify outdated product images or descriptions and then use our solution to deploy new product images, activate an enhanced content module that features a 360-degree video, or update the product description to closely mirror the description for the same product on the higher-performing channel.
Our platform gives you the tools and insights to act, rather than react, allowing your brand to anticipate what consumers need and deliver it in real time.
Increase Customer Satisfaction with Higher Content Scores
Nestlé Purina PetCare was in search of a way to improve its content health scores to meet retailer requirements, which meant gathering and quickly updating content across many retailer sites. The team quickly saw improvements after using Salsify Workflow.
“The improvement in our content health scores means that we are confident our content is optimized for every customer on every digital shelf. Salsify enabled us to improve these scores quickly by automating the process and increasing our team’s efficiency,” says Charles Turner, web content improvement manager at Nestlé Purina PetCare.
Optimize Your Digital Shelf Experience With the Salsify PXM Platform
Consumers now shop online, in-store, via social media, and everywhere in between.
Meeting them where they are and delivering an engaging, accurate, and consistent product experience requires advanced technology. Your brand needs a solution that allows you to better harness its data to create compelling product content and strengthen your product experience management operations.
Wherever your brand sells, you always need to put your best foot forward. Salsify’s PXM allows you to manage, syndicate, and optimize data and commerce experiences at scale and in ways that cultivate great consumer trust and loyalty — and fewer abandoned carts.
.svg)
