From mapping channels and syndicating content to creating a centralized source of truth for product data, PXM is now table stakes for delivering connected product experiences.
But even teams who have their digital shelf processes down pat can’t always maximize all the rich capabilities a PXM platform offers. That’s because there are so many routes they can take depending on their use cases, business challenges, and ecommerce goals.
Thankfully, Angie, Salsify PXM’s built-in AI agent, now makes it easy for brands to leverage the platform fully.
Angie provides a conversational chat interface, so users can ask questions about handling everyday PXM tasks and get timely, relevant support right at their fingertips — whether it’s standing up a new channel, writing formulas, or understanding Salsify properties.
Angie is just one facet of Salsify’s interconnected AI ecosystem, complemented by an Intelligence Suite that embeds AI automation into product content workflows and AEO-ready Catalog Sites that improve product discovery and visibility in generative AI engines such as ChatGPT and Claude.
Here are some Salsify Angie tips that can help brands seamlessly move through Salsify's interconnected AI ecosystem and build more effective digital shelf operations.
Salsify Angie Tips: Master Salsify PXM With Conversational AI
Angie has evolved just as Salsify’s PXM platform has. When it first launched last October, Angie’s core capability was formula mapping assistance. Since then, Salsify has quickly expanded Angie’s capabilities both in scope and focus.
Angie is now available across Salsify PXM, evolving into a platform-wide agent. Simply enter a prompt or query, and Angie will return an answer based on its deep understanding of the platform. Salsify has trained Angie on its full knowledge repository, so it can answer virtually any navigation, how-to, or troubleshooting question a user has.
Teams can use Angie to support a range of everyday PXM and ecommerce tasks, including:
- Writing formulas
- Summarizing information
- Mapping channels
- Configuring filters
- Requesting support
- Optimizing content
- Learning more about the Salsify platform
Angie essentially acts as a team’s internal PXM expert. The tool behaves just like an experienced customer support agent who knows the platform inside and out, but with 24/7 availability. Angie also knows each Salsify instance well — from a customer’s data model to its channel schemas — which allows it to deliver highly accurate, contextualized responses.
For brands in the early stages of their AI journey, Angie provides a great entry point for leveraging AI automation to work more efficiently and effectively within the Salsify platform.
Salsify Angie Tips: Simplifying Mapping
Leading brands have turned to Angie to reduce content mapping time, stand up new retail channels faster, and to streamline content syndication.
American Bath Group (ABG), a top bathware products manufacturer, used Angie to resolve mapping complexity.
Before Angie, its ecommerce team manually wrote formulas and spent a lot of time troubleshooting errors, according to the company’s web operations project manager, Molly Waxman. With more channels came more complexity, making it difficult for ABG to scale its syndication reach. So, the company leaned on Angie.
The team would ask Angie questions like, “How do I map this retailer field?” Angie then would respond with the right formula. Waxman says her team now uses Angie to create new formulas, update existing ones, update content in current channels, and set up new channels.
Angie has transformed processes that would have taken weeks — like setting up a new Shopify connection — and slashed them to mere minutes. Waxman says Angie’s innate knowledge of the Salsify platform is what sets the tool apart.
“She really understands PXM and our data,” Waxman says. “The fact that she is unified with the rest of Salsify means that I can really use her as a frontline support resource.”
Salsify Angie Tips: Optimizing Content Syndication
Danco, one of the country’s largest plumbing repair, replacement, and remodel suppliers, provides more than 2,000 parts to major retailers nationwide.
However, the company faced challenges navigating retailers' unique mapping requirements as it added new retail partners. Before Angie, it manually mapped new retail channels, which led to delays that slowed content syndication, new retailer rollouts, and time to market.
But with Angie, Danco has resolved these issues. Angie generates formulas, suggests mappings, simplifies handling retailer requirements, and streamlines troubleshooting.
“I can just type in, ‘Hey Angie, here’s what I need,’ or ‘here’s where I’m stuck,’ and because she understands ecommerce and has access to our PIM, she can answer pretty much any question I have,” says Jordan Marks, Danco’s ecommerce marketing manager.
Angie not only has saved the ecommerce team time, but she’s also helped them create a more seamless content syndication process and move stalled syndication projects into production.
“She’s really like a co-worker,” Marks says. “Angie really unlocked everything.”
Harnessing Salsify’s Full AI Ecosystem: Intelligence Suite and AEO-Focused Catalog Sites
Salsify's interconnected system passes AI data seamlessly across workflows without manual copying and pasting.
Along with Angie, brands can take advantage of Salsify Intelligence Suite and AEO-focused Catalog Sites to create AI-powered, automated, intelligent workflows.
Intelligence Suite serves as a powerful AI workbench for users, allowing them to automate a range of PXM tasks, such as translation, localization, generating metadata, and content optimization.
Seamlessly integrated into the Salsify Workflow Engine, Intelligence Suite is entirely configurable without coding or custom integrations.
AI accelerators within the solution give users quick-start templates they can install to execute AI-powered tasks faster. Intelligence Suite also incorporates governance. A human is always in the loop to review and approve AI-enabled actions, allowing teams to harness AI while maintaining strong guardrails and human validation.
Salsify’s AI Ecosystem extends to Catalog Sites. Catalog Sites now include AI-powered discovery, which ensures a brand’s content is discoverable and visible across the agentic web.
Salsify auto-generates a metadata package alongside the digital catalog, allowing AI engines such as ChatGPT and Perplexity to more easily crawl and interpret catalog data to inform their models.
This helps these engines more confidently answer when a user submits a query like, “what is the best baby bottle” or “give me a list of low-calorie, frozen prepared meals.”
For brands standing up Catalog Sites to easily share product content internally and externally, toggling on this AEO feature will help to ensure their content has an even wider reach as agentic commerce grows.
Deliver Better Product Experiences with AI
With Angie’s platform-wide expansion, Intelligence Suite’s AI-powered, human-driven optimizations, and AEO-friendly Catalog Sites, Salsify gives customers everything they need to create more efficient, scalable operations for the digital and agentic shelves.
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