Monetize your product information to win the digital shelf
Growing revenue and attracting customers requires a strong customer experience everywhere consumers shop. Product experience has emerged as the cost-effective driver of customer experience and delivering a great product experience requires winning product content. However, most organizations fail to deliver and refresh winning product content across all their marketing and sales channels.
To address these challenges, organizations must develop a strategy for world-class product information management.
In this webinar, hear from guest speaker Bruce Eppinger, Senior Analyst, Forrester, as we define the six tenets of a product information management strategy and a methodology to assess an organization's ability to deliver winning product content.
Senior Analyst, Forrester
VP Product Marketing, Salsify
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.