Paving the Path From Digital Dinosaur to Digital Disruptor
To survive in the age of the customer, firms must use technology to create innovative digital experiences that in turn create new sources of value for customers. In other words, disrupt, or be disrupted! Guest speaker Brendan Witcher, Principal Analyst from Forrester Research, recently spoke at a Salsify customer conference on what it takes to be a digital disruptor. Watch this expert webinar to understand how to transform your organization to become customer-obsessed, what it means to create a digital strategy on top of your business strategy, and how leading companies today are using technology to engage their customers and stay ahead of disruption.
Principal Analyst, Forrester Research
Brendan serves eBusiness & Channel Strategy Professionals. He is a leading expert on ecommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline commerce industries, as well as vendors that help facilitate delivery of today's leading strategies and tactics in digital excellence. Brendan spends the majority of his consulting time with companies that are at the forefront of dealing with digital disruption.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
Salsify empowers brand manufacturers to deliver the product experiences consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.