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What Technology Leads to Success in Modern Commerce?
Whether your brand is selling to businesses or consumers, there are more demands for robust product data in market than ever before. If your team is considering investing in a PIM system, you need to ensure that it can keep pace with demands of modern commerce.
Traditional PIM and MDM technology is focused on managing product data and establishing a trusted, single source of truth for the enterprise. While this is a foundational step in bringing products to market it’s not nearly sufficient to be competitive in modern commerce.
Watch this on-demand webinar to learn about how Salsify is filling the gap between data management tools and what consumers see at the point of sale.
Product Marketing Manager, SalsifyAs part of the product marketing team, Nasry helps support Salsify’s GTM efforts as well as bring market context to inform product plans. Before joining Salsify, Nasry was with Forrester Research serving executives at Fortune 1,000 companies focused on the Product Information Management space. In addition to speaking at industry conferences on the topic, he authored several reports on the role PIM played in supporting Digital Business strategies as well as co-authoring the 2016 Forrester Wave Evaluation.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.