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How CPG Giants Can Grow Market Share Online
By 2020, online CPG sales are projected to grow to $42 billion. Simply applying physical shelf strategies to the digital shelf will no longer cut it. The threat to your market share as a global CPG company is bigger than ever. And increasingly, the brands that win online are acting like nimble start-ups.
Join us as we take a deep-dive into the steps that the world’s largest CPG companies are taking to protect, and even grow their market share in this fast-changing world of ecommerce.
In this 45-minute recording, you'll:
Product Marketing, Salsify
(former Sales & Marketing, Procter & Gamble)
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.