Gerson's CTO Discusses How to Meet The Digital Demands of Your Customers
Three years after implementing an Enterprise Resource Platform, The Gerson Companies, a seasonal and home decor company, found themselves faced with expensive licenses and an inability to access and move product data. These factors hindered digital sales growth and global communication. With a vision to better organize product market data and expand across hundreds of retailers, Orin Borgelt, Chief Technology & Sales Officer, partnered with Salsify to help The Gerson Companies meet the digital demands of their customers and consumers. Orin and his ecommerce team grew digital sales by 77% in one year and developed a new sales channel to enable SMB retailers with ecommerce and expanded inventory.
Joined by Salsify’s EVP of Customer Success, Lee Feigenbaum, Orin will provide deeper insight into how he and his team outpaced category growth and continue to find innovate ways to utilize Salsify to enhance product experiences across retailers.
You will learn:
Chief Technology and Sales Officer at The Gerson Companies
Orin Borgelt is a senior executive at a large seasonal decor importing company, Gerson Company. There he leads all the technology, eCommerce, and sales efforts for the company serving the needs of "mom and pop" retail shops all the way up to the largest retailers in the country. Orin is a high-energy and innovative executive obsessed with finding ways to do things better than before. In his free time he enjoys coaching his children's sports activities and volunteering to give tours at the local museum.
EVP of Customer Success, Salsify
Lee is a software engineer by training and an entrepreneur by DNA, with experience running engineering, marketing, professional services, and customer success teams. At Salsify, Lee is VP Customer Success at Salsify, where his team helps brand manufacturers and retailers seamlessly create, manage, and exchange high-quality product content that drives sales.
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.