On-Demand Webinar: Learn How to Win Your Category Online

Gerson's CTO Discusses How to Meet The Digital Demands of Your Customers


Three years after implementing an Enterprise Resource Platform, The Gerson Companies, a seasonal and home decor company, found themselves faced with expensive licenses and an inability to access and move product data. These factors hindered digital sales growth and global communication. With a vision to better organize product market data and expand across hundreds of retailers, Orin Borgelt, Chief Technology & Sales Officer, partnered with Salsify to help The Gerson Companies meet the digital demands of their customers and consumers. Orin and his ecommerce team grew digital sales by 77% in one year and developed a new sales channel to enable SMB retailers with ecommerce and expanded inventory.  

Joined by Salsify’s EVP of Customer Success, Lee Feigenbaum, Orin will provide deeper insight into how he and his team outpaced category growth and continue to find innovate ways to utilize Salsify to enhance product experiences across retailers.

You will learn:

  • Why The Gerson Companies sought an all-in-one ecommerce solution to fuel growth
  • How to drive adoption of data accessibility across your organization on a global scale
  • How to develop a sales channels for SMB retailers with ecommerce through Digital Catalogs
  • What the non-revenue driving benefits of centralized, flexible and access product information has for The Gerson Companies


Get Free Widget

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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