Build Brands and Drive Sales on Emerging Ecommerce Platforms


As online sales continue to expand, shoppers are now seeking out personalized digital solutions that save them time and money. There are many tried-and-tested, brick-and-mortar promotional tactics — from weekly circular ads and coupons to multiple buys.

But retailers and consumer packaged goods (CPG) brands must develop specific marketing and merchandising tools for ecommerce that satisfy shoppers, expand brand presence, drive traffic, and promote profitable baskets.

Emerging third-party (3P) platforms like Instacart, Shipt, goPuff, and eMeals offer new ways to reach consumers, build brands, and drive sales.

John Carroll, founder of Creative Commerce Solutions and former vice president and general manager of ecommerce at The Coca-Cola Company, helps brands develop inspiring commerce solutions for a merging physical and digital world.

Watch the latest Digital Shelf Virtual Summit session, where Carroll will share insights on how up-and-coming platforms are shaping the consumer path to purchase.

You’ll gain many actionable insights, including:

  • An overview of and growth projections for emerging 3P platforms;
  • An outline of the types of marketing and sales activation;
  • Real-world examples of CPG brand activations; and
  • Clear steps for how to evaluate online performance.

Watch Now

Salsify is the product experience management platform for thousands of brands and retailers worldwide.

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue Create and publish detailed product content that results in improved search performance and better product page conversion.
Expand Assortment Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Grow Market Share Get more products into market, with better content, faster than your competition.
Speed Time to Market Deliver accurate product content to market quickly and within the unique requirements of each sales channel.