5 Ways to Defend the Buy Box

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The buy box captures 80-90% of purchases. It is the main source of sales on both desktop and mobile devices - but a lot can go wrong. Anyone selling on Amazon or Walmart can relate to the worry of going out of stock, losing prime status, or having their buy box become suppressed. This not only creates a burden for the brand, but more importantly, can drive their customers away.

Join us as our Insights Product Manager, Dave Simel, takes a deep dive into how the buy box can make or break your business. Dave will be accompanied by an E-Commerce professional from E-Cloth to discuss ways for you to make an immediate impact on your Amazon and Walmart pages to ensure you will never lose the buy box again.

In this 30-minute webinar, you’ll learn:

  • The importance of maintaining the buy box across all of your product pages
  • What contributes to a lost buy box and how much it could be affecting your business
  • How to boost conversion rates on Amazon and Walmart by leveraging the buy box


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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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