Increasingly, B2B buyers want an engaging digital buying experience that lets them research and order products when and where it’s convenient for them, without interaction with a sales representative. Grainger, Fastenal, and other distributors are building digital platforms to enable these experiences and they depend on brand suppliers to deliver the rich product content to tell the product story.
Despite the significance of this shift, many manufacturers are not prepared to adapt to these changes. How can your business get better at delivering the tremendous amount of digital content each sales channel needs in a complete and effective way?
Register for this on-demand webinar to learn:
Featuring:
Michael Hauck
Director, Technical Alliances
Michael leads Salsify's technical partnerships in the commerce ecosystem. Prior to Salsify, he led marketing & digital strategy at Essendant, one of the nation's largest distributors.
Rana Kannan
Sr. Manager, Strategic Programs
Jim Lesko
Sr. Customer Champion
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
