On-Demand Webinar: Developing a Content Strategy to Work with your B2B Distributors

The way distributors sell is changing - is your brand adapting?


Increasingly, B2B buyers want an engaging digital buying experience that lets them research and order products when and where it’s convenient for them, without interaction with a sales representative. Grainger, Fastenal, and other distributors are building digital platforms to enable these experiences and they depend on brand suppliers to deliver the rich product content to tell the product story.

Despite the significance of this shift, many manufacturers are not prepared to adapt to these changes. How can your business get better at delivering the tremendous amount of digital content each sales channel needs in a complete and effective way?

Register for this on-demand webinar to learn:

  • How digital transformation and evolving buying behavior are disrupting B2B selling
  • Why a content strategy is critical for B2B success
  • What your content strategy should look like for B2B Distributors


Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Get The Recording!