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How Leading Food and Beverage Brands Build the Best Product Pages Online
The total grocery market was worth around $632 billion in 2018, with 4% from online sales. The category is expected to quadruple to $100 billion by 2022. Amazon and Walmart are the top destinations for online grocery shoppers today.
This report looks at what product content improves sales performance on Amazon and Walmart. By comparing the top and bottom 10% of products on each retailer, measured by sales rank, we found brands using additional images, videos, and other below-the-fold content outperformed others.
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Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.