Report: The Winning Elements of Grocery Pages on Amazon and Walmart

How Leading Food and Beverage Brands Build the Best Product Pages Online

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The total grocery market was worth around $632 billion in 2018, with 4% from online sales. The category is expected to quadruple to $100 billion by 2022. Amazon and Walmart are the top destinations for online grocery shoppers today. 

This report looks at what product content improves sales performance on Amazon and Walmart. By comparing the top and bottom 10% of products on each retailer, measured by sales rank, we found brands using additional images, videos, and other below-the-fold content outperformed others. 

Download this report to:

  • Benchmark your own Amazon and Walmart content against the larger grocery landscape
  • Understand how top performers on Amazon and Walmart use product content
  • Inform future content investments across your digital shelf for Amazon, Walmart, and beyond

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Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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