For Brands
Has one of your retail partners recently started asking you for better information about your products? If so, you’re not alone.
Large retailers like Macy’s, Nordstrom, Dillard’s and Kroger have been developing and rolling out guidelines that add structure and consistency to the product information they receive from suppliers.
In this ebook, we’ll talk about how the information retailers are requesting - called “extended attributes” - plays into their larger business objectives and ultimately provides a better shopping experience for consumers, increasing sell-through of your products.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.
