Has one of your retail partners recently started asking you for better information about your products? If so, you’re not alone. 

Large retailers like Macy’s, Nordstrom, Dillard’s and Kroger have been developing and rolling out guidelines that add structure and consistency to the product information they receive from suppliers. 

In this ebook, we’ll talk about how the information retailers are requesting - called “extended attributes” - plays into their larger business objectives and ultimately provides a better shopping experience for consumers, increasing sell-through of your products.