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THE SALSIFY SMARTER MERCHANDISING BLOG

From the Experts: 3 Takeaways on How to Increase Product Visibility on Amazon

By Caroline Egan on 9:00 AM on May 24, 2018

38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales channel - it is where shoppers learn about products to inform buying decisions online or in store. Brands need to see Amazon as an extension of merchandising efforts and optimize product information to fit the needs of the digital shopper. Is your brand ready to tackle Amazon’s digital shelf with precision?

4 key takeaways about Google Manufacturer Center

By Salsify on 10:30 AM on May 3, 2017

Better product content can improve your rank on Google

Ecommerce companies need to make sure that consumers have easy access to all the information they might want about the products they're looking to buy. 

Google Manufacturer Center and Salsify are two of the most powerful resources available for ensuring that this is the case.

Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel

By Cara Wood on 8:00 AM on February 7, 2017

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.

How Rawlings readied its 130-year old brand for ecommerce

By Fiona Galey on 8:00 AM on January 27, 2017

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.

When Shoppers Research: Fun and Easy Experiences Win the Sale

By Michelle Burtchell on 7:00 AM on December 15, 2016

Takeaway: Midway through their buyers’ journey, consumers are considering which is the best product to buy based on features, quality, price, and delivery. This moment provides a huge opportunity for retailers and brands to build brand loyalty by minimizing consumer frustration and simplifying their lives.

Delivering Online: What food shopping can teach the rest of retail (Part 2)

By Cara Wood on 8:00 AM on October 3, 2016

In part one of this series, we shared lessons in good checkout content for other online retailers.  In this second part, we look at validation through reviews. By putting convenience above all and streamlining the checkout, there is a reduction in abandoned shopping carts that even price doesn’t affect. Additional features that can be critical to reducing shopping cart abandonment are peer-to-peer advice and onsite search.

Inject SEO into your product content strategy

By Cara Wood on 10:01 AM on September 1, 2016
If you want to win sales this holiday season, you need to get your product content on Google, optimize it by injecting some SEO into your PLAs and listen to your customers.

Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

By Peter Crosby on 9:24 AM on August 26, 2016

Takeaway: Shopping cart abandonment is the often neglected leaky pipe for ecommerce profits. The rate at which customers who have selected a product and then do not follow through on buying it is highest on mobile phone - 81% of mobile shopping carts are abandoned. We offer three keys to a great mobile phone shopping experience to help you recover these potential sales.

Despite enticing product offerings, ecommerce retailers are getting cart-blocked at checkout. What gives? In 2014, online marketers lost $4 trillion in sales due to merchandise that was abandoned in online shopping carts.

How to write product descriptions that win sales

By Cara Wood on 8:00 AM on August 23, 2016
Shoppers are conducting more product research than ever, and that means brands must provide detailed product descriptions that answer all the questions those consumers might have.

The aftermath of Amazon Prime Day: 5 things we learned

By Cara Wood on 12:01 PM on August 15, 2016

There's lots to learn from this year's Amazon Prime Day.

The Takeaway: This year's Amazon Prime Day has taught us few lessons about ecommerce, online shopping behaviors and the modern retail space in general.

Did you buy anything on Amazon Prime Day? If you did, you likely spent around $112, contributing to the $2.5 billion in sales that Amazon raked in. And your order was just one of approximately 22,321,428 other Amazon Prime Day transactions.

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