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    Ecommerce Pulse Report: Q4 2025

    Expert Insights, Consumer Research, and Top Industry Trends

    Holiday and New Year blasés? Here’s a potential cure-all: Shoppers have some interesting things to say about their spending plans, chosen brands, reviews, and how they use AI.

    Explore expert advice, hot takes, and fresh data in the latest report from Salsify and the Digital Shelf Institute (DSI).

    How Will Shoppers' Spending Habits Change in 2026?

    Millennials, Gen Zers Again Anticipate Increased Spending

    Only 39% of shoppers say they’ll spend less in 2026 — a stark contrast to our Q4 2024 report, where 69% of shoppers shared they planned to make a new year’s resolution to spend less in 2025.

    Nearly a third of shoppers (30%) say they’ll spend more, with millennials and Gen Zers exhibiting the most buying power across generations.

    Hot Takes From Ecommerce Experts and Shoppers of All Ages

    The Impact of Ratings and Reviews on Brand Loyalty

    And Just How Often Do Consumers Leave Reviews?

    Shoppers aren’t shy about abandoning their go-to brand, showing they’re more than a touch brand agnostic, and that loyalty can be swayed.

    About a third of shoppers (28%) have purchased a new brand instead of their go-to due to better product reviews or ratings, and 63% of shoppers have left a product rating or review in the last year.

    How AI Influences Product Discovery and Research

    AI Chatbots as Shopping Tools Woo Every Generation

    Your parents are using AI, your kids are using AI — there’s really no hiding anymore, especially when it comes to product discovery and research.

    The coziest among AI shopping companions seems to be chatbots like ChatGPT, with 54% of shoppers across generation groups using them to discover or research new products.

     

    Download the Ecommerce Pulse Report: Q4 2025

    A new year and a new quarter are right around the corner — but there’s plenty your brand can do to ensure you come out on top.

    Download the quarterly report from Salsify and the Digital Shelf Institute (DSI) to stay on top of the latest consumer trends and ecommerce shifts.

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