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    Pdp best practices

    Get the latest commerce tips, trends, and actionable insights to help you stand out on the digital shelf.

    Popular Topics:
    PDP Best Practices
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    9 minute read

    Amazon Best Practices for Optimizing Product Detail Pages

    Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s...
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    Omnichannel Strategy
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    7 minute read

    Why High-Converting Product Pages Are More Important Than Ever

    A product page (or product detail page) displays information about a product that helps consumers understand what it is and why they should buy it. 
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    PDP Best Practices
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    5 minute read

    What Is Enhanced Content and How Can It Boost Conversions?

    It’s never been more important to stand out on the digital shelf.
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    PDP Best Practices
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    9 minute read

    Product Detail Page Examples: Personal Care and Beauty Brands

    Makeup and hygiene products are personal. Consumers must match skin tone, complexion, and skin type, which can be tricky while shopping on digital channels — if there aren't...
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    PDP Best Practices
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    7 minute read

    Product Detail Page Examples: Winning Sports and Outdoor Brands

    Standing out on the digital shelf for sports and outdoor brands starts with telling your product story. Brands that use enhanced content, also called rich media, A+ content,...
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    Digital Commerce
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    10 minute read

    Winning Product Detail Page Examples: Top Electronics Brands

    For electronics brands, deciding what to include on your product display pages (PDPs) can be tricky, as there are often long lists of product details that could overload a...
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    Digital Commerce
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    11 minute read

    Product Detail Page Examples: Winning Home Improvement Brands

    Within highly saturated markets like off-the-shelf home improvement, brand manufacturers that use in-depth, immersive, below-the-fold content, also called enhanced content...
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    Digital Commerce
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    5 minute read

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
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    Digital Commerce
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    10 minute read

    3 Excellent Household and Cleaning Product Detail Page (PDP) Examples

    Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content. While each retailer uses enhanced content in...
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