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    Innovation and trends

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Innovation and Trends
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    6 minute read

    Trustworthy Tech: How To Humanize Your Brand Messaging With AI Tools

    Using artificial intelligence (AI) tools to humanize your brand and product messaging? It seems like an oxymoron.
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    Ecommerce Strategy
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    16 minute read

    Web Design for Ecommerce: What Are the Best Product Page Design Trends?

    It’s difficult to replicate the in-store shopping experience online, but brands are constantly finding new and exciting ways to showcase their products through a screen....
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    Ecommerce Strategy
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    9 minute read

    6 Top Ways Brands and Retailers Can Use Artificial Intelligence in Ecommerce

    Wonder how certain brands and retailers are consistently dominating the digital shelf? It isn’t intimidation tactics. Those embracing digital transformation by adopting...
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    Omnichannel Strategy
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    11 minute read

    How To Build a Strategy for Social Media Marketing To Boost Ecommerce Sales

    If you’re new to social media marketing, you may feel like you’re trying to fit in with a younger audience — much like Steve Buscemi’s famous “30 Rock” character saying, “How...
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    Omnichannel Strategy
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    11 minute read

    Influencer Marketing 101 — With Tips for Partnering With Influencers

    Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to...
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    Salsify News
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    2 minute read

    Salsify Launches OpenAI Accelerator To Expedite Product Content Creation With AI

    A new Salsify integration leverages artificial intelligence (AI) to expedite product content creation for brands, retailers, and distributors.
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    Brand and Retailer Collaboration
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    9 minute read

    2023 Global Retail Economy Trends: How Brands and Retailers Can Thrive

    Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a...
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    Omnichannel Strategy
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    14 minute read

    Consumer Trend Forecasting: What To Expect in 2023

    Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...
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    Shopping Experiences Are Your Brand
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    10 minute read

    Consumers Want Store Brand Products — Here’s How to Do It Well (With Examples)

    Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good...
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