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Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Research and Data

How Many Digital Sales Channels Do Shoppers Review Before Purchasing Products?

Today’s shoppers aren’t exactly new to digital sales channels or the way brands use them to communicate. In fact, they’re becoming more discerning and sophisticated than ever...

Ecommerce Trends

3 Examples of a Personalized Shopping Experience and How To Create Them

Competition on the digital shelf is fierce, and shoppers have seemingly infinite options. If they don’t feel seen by your brand, they’ll happily take their business elsewhere.

Ecommerce Marketing

Why Companies Rebrand and How To Successfully Pivot

Are you in your glow-up era? If you’re wondering what that even means, a glow-up typically refers to transforming or elevating one’s appearance. But it’s not exclusionary to...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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