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Ecommerce Trends

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

Ecommerce Research and Data

New Consumer Research: How Will Shopper Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

Ecommerce Technology

Ecommerce AI: What Does 'Google Zero' Mean for Brands?

If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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