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Ecommerce Technology

AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...

Ecommerce Technology

How Generative AI Works With Ecommerce Technologies (Not Against Them)

Three years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, it’s the next iteration of these intelligent tools: generative AI (GenAI).

Ecommerce Technology

Agentic AI vs. Generative AI: How Can Brands Prepare Their Product Content for the AI Shopping Revolution?

2025: A year of always-on, “ambient shopping” and artificial intelligence (AI), and, therefore, the impetus of the AI shopping revolution.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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