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Ecommerce gtm strategy

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce GTM Strategy

What Are the 4 Most Common Misconceptions About the GDSN?

When the Global Data Synchronization Network (GDSN) was created, ecommerce was just starting to emerge. Traditional GDSN data pools were built for a brick-and-mortar world,...

Ecommerce Trends

Top Trends in Ecommerce To Watch in 2023

2022 has been another banner year for ecommerce.

Ecommerce Trends

5 Brands and Retailers With Awesome Social Media Strategies

The best brands and retailers have meticulous social media strategies that ensure they post the kind of content their audiences want to see.

Ecommerce GTM Strategy

4 Product Content Management Tips for Teams With Large Product Catalogs

Between the seemingly endless number of new channels and technologies, the options consumers have to engage with brands seems to expand continually — and consumers love it.

Ecommerce GTM Strategy

The Top Ecommerce Personalization Trends To Watch: An Industry Breakdown

Brands and retailers that want to win over potential customers and drive increased sales need to offer more than high-quality products and services.

Ecommerce GTM Strategy

What Do Brands Need To Beat the Competition in DTC Ecommerce?

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

Ecommerce GTM Strategy

Prioritizing Your Ecommerce Tech Stack: How To Build the Case for Investment

The speed, scale, and complexity needed to meet shoppers’ demands today has put new pressures on brands.

Ecommerce GTM Strategy

Why Customer Returns Are Increasing (and What To Do About It)

Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting...

Ecommerce GTM Strategy

Personalized Product Recommendations 101

How can you stand out to consumers when they have access to endless online recommendations at their fingertips?

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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