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How Rawlings readied its 130-year old brand for ecommerce

By Fiona Galey on 8:00 AM on January 27, 2017

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.

Do You Have What it Takes to be a Digital Transformer?

By Cara Wood on 9:12 AM on August 25, 2016

This month, the popular brand Urban Outfitters, which also owns Anthropologie and Free People, announced it had appointed its first Chief Digital Officer to work across brands and “carve out” a strategy to drive digital growth. This is just the latest in a slew of similar brand announcements over the past year, including at Nike, which hired its first CDO to head the team responsible for digital products and services across Nike.com, the Nike Plus loyalty program and brand digital platforms. And currently, footwear competitor New Balance is searching for a Global Digital Leader who will be “responsible for developing, innovating and leading New Balance's digital presence around the world.”

Digital Shopping is Changing the Furniture Market. Are you ready?

By Evelyn Hartz on 5:02 PM on May 10, 2016

Furniture is a large and personal purchase. It’s rare that someone would buy a $3500 couch without going to see it in a store. Consumers have lots of questions that need answering before investing in a piece of furniture: Will I like sitting on it? Will it fit through the door of my 4th floor walkup? Will it hold up to the next five years of my kids using it as a trampoline?


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