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Customer voices

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

Customer Voices

Tom Chattaway of Lifetime Brands Europe: Expand With Centralized Data

At Lifetime Brands Europe, we have about 7,000 products total — and nearly 4,500 active products, sold across 70 regions — but we had no central hub to help us stay organized.

Customer Voices

Carrie Mesing of Danone: How We Syndicated More Than 1,000 Products in 90 Days

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...

Customer Voices

Mars, Incorporated: Honoring Tradition While Leading the Way in Commerce

JJ Schmidt, director of digital demand content at Mars, poses an important question for brands: How do you successfully recreate engaging in-store brand and product...

Customer Voices

Customer Voices: Salsify Workflow Best Practices

Workflow is one of the most useful features Salsify offers. The feature helps disorganized, time-consuming processes become streamlined and simplified so you can get products...

Customer Voices

Jen Gulley of WestPoint Home: How To Grow Ecommerce Margins With D2C Channels

I started the ecommerce division at WestPoint Home about seven years ago. Back then, managing our digital shelf was a really time-consuming process.

Customer Voices

Meghan O’Keefe of Samsonite: Ecommerce Strategies for More Efficiency

Our sales team here at Samsonite is super lean — so as you can probably imagine, our salespeople don’t have time to fill out spreadsheets manually.

Customer Voices

Drew Lewis of SMNutrition: How We Scaled for Ecommerce and Doubled Gross Revenue

When I first came to SMNutrition in 2019, the company was run by a very small team. We had 35 products, and most of the ecommerce platforms we were working on did not even...

Customer Voices

Ecommerce Leader Heidi Ollhoff: How To Prioritize Continual Ecommerce Program Growth and Innovation

“Salsify is a significant time-saver. It lets me focus more on strategy instead of spreadsheets and filling out information.” — Heidi Ollhoff, Ecommerce Leader I love...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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