PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
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Engineering Blog
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Events
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
The current retail environment puts unprecedented pressure on retailers to offer their customers a wider assortment of products — across a growing range of touch points.
Your customers want these shopping experiences to be seamless, personalized, and engaging. As a retailer, you also want these shopping experiences to set you apart from your competition.
But to build these experiences, your team has to have the proper organizational structure, process for product data management, and technology solutions in place to support these shifting customer demands.
But this is easier said than done. Implementing these can be challenging for any organization — regardless of maturity level — and product data silos are responsible for much of this struggle.
Product data silos are especially harmful, as they prevent you from having the agility you need to win on the digital shelf against a background of exponential data growth.
IT teams were once solely responsible for product data management and related tasks. These tasks included the continual need for problem-solving and decision-making pertaining to product data — including assessing technology needs to protect current and future business growth.
While this sole ownership may have worked within a linear commerce environment, the rise in omnichannel commerce has simultaneously increased the number of teams that need to access product data.
IT teams aren't the only ones who need to access and manage product data. Product data now includes more than weight, measurements, and other technical specifications; it also includes product content that supports shopping experiences.
For IT teams, product data management is just one project on an extensive road map. However, it's also an essential building block for other teams to meet ambitious time-to-market goals.
A wide range of teams — from ecommerce and channel teams to purchasing and corporate social responsibility (CSR) teams — need access to this product data. Retailers now face exponential growth in product data — which is sometimes collected by multiple teams, across a wide range of interfaces, all requiring cross-functional coordination.
Product data silos are detrimental to collaboration and productivity, as they increase the time required to gather, update, and publish product information. This is why managing this product data now must be a shared responsibility.
Analyzing and removing product data silos empowers you to combine all the information available about each product you sell — and make this information accessible wherever your buyers engage with your retail brand.
But there are several ways to navigate product data silos to support winning shopping experiences.
Many variables come into play, including:
More than ever, these challenges require open collaboration between brands and retailers.
Ensuring better collaboration between your internal teams creates space for them to easily access product data — which supports other initiatives and improves customer satisfaction.
It gives them the agility to:
A reliable and flexible ecommerce solution could help your team collect, enrich, validate, and publish product data — giving your retail brand a strategic advantage in effectively marketing products in a constantly changing world with evolving demands.
Shoppers want seamless shopping experiences — and brands and retailers must work together to deliver them. Download the report, “Breaking Down the Barriers to Winning Commerce,” to learn more.
Reporting from Toulouse, France, Aude Chardenon is a former journalist turned content marketer. For the past 10 years, she's been covering the digital transformation of the retail and banking industries, passionately following all forms of technological innovation in retail — whether visible or invisible — with a...
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