Omniassessment Results
Crawl
Crawl
Walk
Run
Sprint
Agility
Your Organization Is in Crawl
This result is based on outcomes across industries and thousands of brands.
Current State
- Your enterprise resource planning (ERP), digital asset management (DAM), product information management (PIM), and product lifecycle management (PLM) solutions aren’t fully integrated.
- Your team is focused on product information and data compliance with each retailer and endpoint.
- Your sales, advertising, and supply chains aren’t fully aligned on one omnichannel strategy.
Growth Opportunities
- Boost your sales by improving content compliance and streamlining product information management (PIM).
- Increase product detail page (PDP) conversions by improving the delivery of relevant product images and optimized and accurate content to retail partners.
- Sell on more retailers by adopting technology that will improve your efficiency in getting content to market.
Where To Focus
- Technical Shift: From an ERP/DAM to a product experience management (PXM) solution with automated workflows.
- Operational Shift: From channel experimentation to joint business planning (JBP) and a dedicated product strategy for each retailer.
- Data Shift: From delivering complete content records to delivering best-in-class content.
- Organizational Shift: From a few team members tasked with ecommerce to a digital center of excellence that collaborates across sales, supply chain, and ad planning.
Omniassessment Results
Walk
Crawl
Walk
Run
Sprint
Agility
Your Organization Is in Walk
This result is based on outcomes across industries and thousands of brands.
Current State
- Your team likely uses a product experience management (PXM) platform.
- Your team is focused on optimizing content performance and workflow efficiency.
- Your organization often makes retail media and ecommerce business plans separately.
Growth Opportunities
- Increase market share by delivering best-in-class content and optimizing based on other category leaders.
- Be your retailers’ best partner by conducting joint business plans (JBPs) that bring intelligence from digital and in-store results and advertising.
- Improve resource efficiency by building automated workflows and closing the loop between insights and updates to your digital shelf content.
Where To Focus
- Technical Shift: From traditional PXM to integrated artificial intelligence (AI) automation and digital shelf analytics.
- Operational Shift: From individual negotiations to integrated omnichannel strategies for distribution, ad campaigns, and category management.
- Data Shift: From content compliance to content completeness by sales channel.
- Organizational Shift: From a center of excellence to integrating the ecommerce team and experience across each department.
Omniassessment Results
Run
Crawl
Walk
Run
Sprint
Agility
Your Organization Is in Run
This result is based on outcomes across industries and thousands of brands.
Current State
- You have a product experience management (PXM) solution with integrated digital shelf analytics.
- Your team measures content based on effectiveness and frequently optimizes.
- Your ecommerce strategy and insights are integrated into your supply chain operations, omnichannel campaigns, and category management.
Growth Opportunities
- Increase lifetime value by supporting consumer satisfaction with omnichannel strategies attuned to your customers.
- Lower acquisition costs by maintaining category leadership and supporting customer referrals.
- Improve ad spend efficiency by incorporating digital shelf analytics into your omnichannel operations and retailer negotiations.
Where To Focus
- Technical Shift: From PXM with digital shelf analytics to establishing and operating marketing mix modeling (MMM) within your PXM.
- Operational Shift: From integrated omnichannel planning to artificial intelligence (AI)-augmented insights for timely retail media buying and category management.
- Data Shift: From optimized content to predictive content that reacts to market trends.
- Organizational Shift: From an integrated ecommerce team to an organization structured around the company’s shared digital goals.
Omniassessment Results
Sprint
Crawl
Walk
Run
Sprint
Agility
Your Organization Is in Sprint
This result is based on outcomes across industries and thousands of brands.
Current State
- You have a mature product experience management (PXM) solution with digital shelf analytics and clear marketing mix modeling (MMM).
- You have a process and team that can optimize based on market trends and consumer feedback.
- You perform omnichannel planning across the organization with a shared set of metrics.
Growth Opportunities
- Gain recognition as a category leader by leading retailers and consumers with new experiences and ongoing experimentation.
- Satisfy a connected consumer by creating responsive workflows to adjust product content and recommendations to individual needs.
- Make every product experience matter by establishing a responsive set of metrics and artificial intelligence (AI) workflows to adapt and optimize digital shelf moments.
Where To Focus
- Technical Shift: From PXM with analytics to a custom-integrated PXM tech stack.
- Operational Shift: From fully integrated campaigns and planning to predictive and integrated campaigns across product detail pages (PDPs), direct-to-consumer (D2C), retail media, and all other channels.
- Data Shift: From predictive content to learning content that gathers insights on buyers and influences product development.
- Organizational Shift: From an organization built around shared goals to an organization built around your consumer.
Omniassessment Results
Agility at Scale
Crawl
Walk
Run
Sprint
Agility
Your Organization Is in Agility at Scale
This result is based on outcomes across industries and thousands of brands.
Current State
- You have a custom-integrated product experience management (PXM) tech stack.
- You manage predictive and integrated campaigns across product detail pages (PDPs), direct-to-consumer (D2C), and retail media.
- Your organization is built around your consumer.
Growth Opportunities
- Gain recognition as a market leader by leading ongoing, nimble campaigns centered around your customer.
- Maintain strong ties with a connected consumer by tailoring campaigns and content to individual needs.
- Adjust company key performance indicators (KPIs) continuously based on responsive metrics.
- Continue to partner with your retailer on special activations and test and learns.
Where To Focus
- Technical Shift: Adapt your custom-integrated PXM tech stack to test emerging tech opportunities.
- Operational Shift: Optimize predictive and integrated campaigns across PDPs, D2C, retail media, and all other channels.
- Data Shift: Adjust content and product development based on buyer insights, and experiment with location-based and personalized content.
- Organizational Shift: Maintain an organization built around your consumer by sharing intelligence throughout the company.
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