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What is the digital shelf?

Your brand is discovered, researched, and bought along a non-linear, digitally-influenced shopping journey. Take control of each touchpoint.

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Open Experience Alliance

An alliance of brands and retailers committed to creating the experiences customers deserve across the digital shelf.

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The Digital Shelf Institute

A community of manufacturing executives sharing presentations, interviews, and strategies on how to win on the digital shelf.

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The Digital Shelf Summit

An annual gathering focused exclusively on commerce opportunities for brand manufacturers. Learn how to drive growth for your business.

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Product Experience Management

Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.

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Product Information Management

Manage your product information and optimize it for success across every channel, without sacrificing security or control.

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Digital Asset Management

Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.

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Product Content Syndication

Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.

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Global Data Synchronization Network

Manage and syndicate all your product data, both operational data and marketing content, in one platform.

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Enhanced Product Content

Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.

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Reach shoppers on retailers product pages at the point of purchase

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Social Commerce

Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.

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Architecture

A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.

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Modern Platform

A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.

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Customer Success

A partner to support your business goals, increase adoption across your team, and help you achieve success faster.

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About Us

A company dedicated to your success and built to empower brands to win on the digital shelf.

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Content

Explore our library of resources to grow your business across the digital shelf.

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Support

Reach our experts to get the answers and help you need.

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Activate your product content for every channel. From one platform.

The product detail page is the new shop window

Retailers and distributors don’t want a generic product experience with the same content as their competitors.

Your syndication solution needs to do more than move content from here to there. It has to move the right content, continually optimized to fit the changing requirements of each channel.

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Model and Manage

Optimize your product content for every audience

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“3M is syndicating content to 700 channels with 97% accuracy. With a 3X increase in productivity”
Model and manage channel-specific versions of your product content. Easily keep up with changing retailer requirements and consumer expectations to optimize your message for each channel.
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Manage and Syndicate

Unify your in-store and online workflows

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“Intertape Polymer Group was able to complete in-store item set up for Walmart in under 48 hours, and quickly supplement this basic product information with rich marketing content.”
Manage and syndicate all your product data – both operational GDSN data and marketing content – in one unified platform. Empower your teams – IT, MDM, Ecommerce, Marketing – to drive products to market and win sales fast.
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Transform

Transform product information into product experiences

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“Kids II expanded their product experience to include enhanced content and saw a 10% increase in conversions for those products. ”
You should be able to syndicate all your rich content – videos, enhanced content, product tours, 360 spins – from one unified platform. Manage your full set of product data, transform that data into dynamic experiences and activate your story across all touchpoints.
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Product Experience

Continuously improve your shopper’s product experience

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“ShurTech used insights to identify specific opportunities to optimize product content and, as a result, improved Sales Rank by an average of 15% across top 70 SKUs on Amazon in four months ”
Analyze your product detail pages, incorporate channel-specific action items directly into your product content, and rapidly publish the updates – so you can drive sales and stay ahead of the competition.
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Connect

Connect with your entire commerce ecosystem

From retailer sites to marketplaces to distributors, Salsify helps you easily get your product content live everywhere you need to be. We are constantly building connections to emerging channels – like Facebook and Instagram – to help you capitalize on new routes to market.
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Direct Connections

Our Commitment

We are committed to creating an open ecosystem that enables the free flow of data. In service of this commitment, we never stop expanding and enhancing our network of direct connections.

Direct connections enable closed loop communication between you and your trading partners - an ongoing cycle of iteration and feedback - so you know the status of your items and what you need to do to exceed your partners’ expectations and drive conversions. Direct Connections >

Salsify's Product Experience Management Platform

Connect to an Integrated Platform Purpose-Built for the Digital Shelf

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