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Last quarter, Evan Horowitz, CEO of creative agency Movers+Shakers, joined the Digital Shelf Institute for an introductory crash course on TikTok marketing. And now, Evan is back with host Peter Crosby to go deeper into the TikTok success strategies for brands.
TikTok is one of the fastest-growing social platforms ever, and has aged-up faster than any platform in history. From brand channels to trends to viral challenges, we’ll share some best practices for marketing on TikTok.