Between Two Ferns: Salsify & Revlon

On-Demand

Mar. 11, 2021 at 1pm ET

There is a lot of noise in ecommerce. Rapidly changing retailer requirements. Too much data, not enough data. Multiplying ad platforms. New channels to experiment and scale. Winning in this environment requires a disciplined approach to optimize channel performance through the noise.

Don Brett, Global Chief Digital Officer at global home decor manufacturer NBG Home, has spent the last several years refining a playbook to do just that. Join Don along with Peter Crosby and Rob Gonzalez, co-hosts of the Digital Shelf Institute’s Unpacking the Digital Shelf podcast for a live webinar where Don will detail his strategy for winning on the digital shelf, every day.

Exec POV: The Critical Role of Channel Optimization in Modern Commerce