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    Why perfect product detail pages help you win on the digital shelf

    Today’s consumers care more about material sourcing, inclusivity, sustainability,  and company values than ever before. This requires managing more data from new sources. But how to accomplish that? 

    Chloé Petit, Industry Center of Excellence Lead at Salsify, and Jonason Sturdivent, Customer Success Manager at Salsify, were guests at the Product Innovation Apparel spotlight and presented to its community of apparel and footwear professionals what latest consumer data and trends mean for retailers’ and brands’ digital shelf strategy, and how Salsify helps apparel brands improve their product pages to win the omnichannel shoppers.