DSIExecutiveForumTag

According to Digital Shelf Institute research, the growing pressures around converging media and trade media spend, the need for more powerful collaboration between sales and marketing, and the lack of clear KPIs to pull these two worlds together is a top challenge for brand executives. We are gathering some of the best brains on this topic to drive a conversation around addressing these pressures. Please join in the conversation.

Digital Shelf Institute Executive Forum
Wednesday, March 18:  8:30 AM - 2:30 PM
810 Seventh Avenue 22nd floor New York, NY 10019
dreamhotel-1
accommodations

Dream hotel Midtown

If you are traveling to the meeting, we have secured a room block at the Dream Hotel Midtown for a rate of $215 per night. You can book your room directly through the link. This rate is guaranteed through February 20, 2020. If you book using the Dream hotel, enter promocode SALSIFY at checkout. Book a room >

AGENDA

Time What
8:00-8:30am Arrivals/Networking/Breakfast

9:00am

 

PART 1: Workshop with Donna Sharp, Medialink

For many decades, the CPG organizational lines between sales and marketing have been clear – enter e-commerce where the connection between demand generation and conversion must be even closer. Donna will host a session that will highlight some of the most common mistakes that CPG organizations make when it comes to sales and marketing collaboration, how to spot and diagnose them as well as some actionable ways to overcome them.

10:30-11:00am Coffee Break/Networking
11:00am-12:00pm

PART 2: Conversation with Mark Power (Podean) 

Brand manufacturers aren’t structured to operate around modern consumer journeys. Mark leads the group in a discussion about specific strategies and tactics for how to balance out awareness and conversion driving activities that mix both media spend and trade spend, as well as organization and budgeting challenges in the age of the digital shelf.
12:00pm-1:00pm

Lunch and Networking

1:00 - 2:30pm

PART 3: Laura Desmond 

In this complex environment of converging trade and media spend, it’s harder than ever to answer this basic question: are my investments working for me? Laura will discuss some investment, agency and technology trends that can inform our understanding of this difficult space.

2:30pm

Wrap up and Networking

 

SPEAKERS


 

LauraDesmond

 

Laura Desmond

Experienced CEO in Fortune 500 Company & start up Founder with a demonstrated history of working in the marketing, advertising and digital industries. Skilled in Digital Strategy, Integrated Marketing, Marketing Strategy, Digital Marketing, and Software as a Service (SaaS). Strong business development professional with a BBA focused in Marketing from the University of Iowa - Henry B. Tippie College of Business

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Donna Sharp

Donna Sharp brings over a decade of media and digital strategy experience spanning senior agency leadership for clients such as Visa, Walmart, P&G, Mars Wrigley and General Electric.  Prior to joining MediaLInk, Donna was senior vice president, global marketplace lead at Starcom where she managed media investments and strategic planning in China from 2012-2015 for Wrigley and General Electric brands, while also leading the digital department for Starcom Hong Kong.  She is a graduate of Vanderbilt University and now lives in New York City

Mark Power Headshot

 

Mark Power

Author of “Amazon For CMOs”. Founder & CEO at Podean - the leading marketplace marketing agency focused on building brands and driving growth across the entire Amazon ecosystem and emerging consumer marketplaces.  Recently Mark was EVP at Reprise, the digital performance media agency within IPG Mediabrands, where he led Growth and launched IPG's Amazon Center Of Excellence. Before this Mark was Managing Director of Ansible, the award-winning mobile and innovation agency within the Interpublic Group.

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Nicole Vinson 

Passionate digital and omni-shopper marketer with a deep understanding of the evolving shopper journey and the importance of technology and data. Seasoned leader with outstanding track record for developing client and vendor relationships, setting operational standards and best practices, increasing sales and identifying new revenue streams for an organization.

ATTENDEES

Bob Land headshot

 

Bob Land

Bob is the Vice President of Consumer Experience for Dorel Juvenile, responsible for Ecommerce Sales, Digital, the D2C Businesses and the Consumer Care team. Dorel Juvenile is a division of Dorel Industries, a $2.7B global conglomerate of consumer brands such as Cannondale, Schwinn, Safety1st, Maxi-Cosi and 20+ others manufacturing and operating in 25 countries worldwide. He has held Vice President positions leading eCommerce, digital, D2C, call center, omnichannel, digital advertising, digital marketing and corporate strategy at both Fortune 500 companies and internet start-ups across his 27+ year career.

 

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Jesse Dawes 

Marketing strategist with deep experience in digital, interactive and emerging media. Skilled in developing brand and product strategy and deriving data-driven consumer insights. Possesses a strong understanding of complex markets, products and technologies. Takes a holistic, creative, consumer centric and integrated approach to digital marketing.

 

Lauren Gerstner

 

Lauren Gerstner

Corporate Vice President, Media & Channel Management, New York Life. As a global multi-channel marketing executive with experience creating the strategic direction to execute multi-segment marketing and branding campaigns, I drive revenue growth, customer acquisition, and brand equity for the companies I support.

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Wayne Duan

Wayne is currently the Vice President of eCommerce + Digital Commerce for Constellation Brands. In his current role, Wayne is helping further propel Constellation’s leadership position in the Total Beverage Alcohol (TBA) marketplace with iconic brands such as Corona, Modelo, Kim Crawford, Meiomi, Robert Mondavi, SVEDKA and High West.  Prior to joining Constellation, Wayne held various digital and eCommerce roles at Walgreens.

 


Sarah Jordan

 

Sarah Jordan

Experienced Finance and Operations VP with a demonstrated history of working in the retail industry. Strategic partner and dedicated leader with expertise in corporate strategy, planning/forecasting, and process improvement

eric long

 

Eric Long

Eric is currently VP of Digital Product – New Technology at COTY overseeing the definition, prioritization, and delivery of ecommerce & marketing technology portfolio to marketing and commercial teams leveraging these capabilities on a day-to-day basis for their consumers and customers. He is a B2B/B2C Ecommerce, Digital, & Marketing Technology native who spent 9 years boutique agency side, 14+ years Fortune 500 CPG, FMCG, & Beauty.

Heather Kang

Heather Kang

Heather Kang is global vice president of Digital Demand for Mars Wrigley, maker of the world’s most beloved brands including M&M’S ®, Snickers ®, Skittles ® and Orbit®. In her role, Heather leads a talented team responsible for building new digital capabilities in portfolio, supply advanced data and analytics, search, content and media.

With more than 20 years of experience in the consumer packaged goods industry, Heather has a proven track record of leading business transformation, inspiring innovative teams and delivering sustainable business results.

James Sei

James Seidl

James Seidl is McCormick’s General Manager of Digital Commerce & Alternate Channels. Mr. Seidl began his career at McCormick in 2011 and has held roles of increasing responsibility within the marketing organization, including Hispanic Marketing Director and Director – Innovation & Channel Marketing. Prior to his tenure at McCormick, Mr. Seidl worked with Procter & Gamble, the US Peace Corps, and is a Returned Peace Corps Volunteer.

 

Maria B

 

Maria Bowman 

Experienced Vice President with a demonstrated history of working in the cosmetics industry. Skilled in Marketing Management, Digital Strategy, Ecommerce, Integrated Marketing, and Sales. Strong business development professional graduated from Babson undergraduate and graduate programs at FIT and Massachusetts Institute of Technology - Sloan School of Management.

 

Rachel Tetrault

 

Rachel Tetrault

Rachel Tetreault is the Vice President of eCommerce North America & Strategic Channel US for Ferrero, one of the fastest growing confectionery companies in the US and home to iconic brands Nutella, Tic Tac, Ferrero Rocher and Kinder.

At Ferrero, Rachel leads the eCommerce Sales organization and the Digital Go-To Market strategies across categories and brands. She works with cross-functional teams to integrate online capabilities with initiatives such as digital marketing, path to purchase, fulfillment models and new route to market that further accelerates growth for the company and retail partners. Rachel also has full P&L and sales responsibility for Target, Drug Channel and Dollar and Value Channel e.g. Dollar General, Aldi etc.

Prior to joining Ferrero, Rachel spent 10 years at Procter and Gamble where she held sales, strategy planning, trade marketing roles against billion dollar brands like Pampers, Always and Tide. Additionally, Rachel worked with Pure Play and Omni Channel Customers such as Amazon, WM, and Target where she implemented new business models to navigate market dynamics across channels and developed strategies to acquire new shoppers through auto replenishment platforms.

Rachel has a Bachelor’s degree in Marketing and International Business from Temple University and an MBA from Arcadia University.

John Carrol

John Carroll

John is a proven Senior Executive and Board Member with +30 years of success in consumer packaged goods (CPG), food & beverage, FMCG, packaging, and manufacturing. John has held senior leadership positions in brand, sales, commercial, general management and operations at The Coca-Cola Company and Procter & Gamble (P&G). He is the founder of consulting firm Creative Commerce Solutions , where he helps companies and brands develop inspiring commerce solutions for a merging physical and digital world.

 

Kristen Knapp

 

Kristen Knapp 

Kristen Knapp is currently the VP of E-Commerce and Retial.com for Chirstian Dior Parfums. An innovative e-commerce / retail leader with 18 years of experience building digital commerce and omni-channel organizations for world class brands such as TOM FORD, HERMÈS, BVLGARI and PHILOSOPHY.

 

Erika Velasquez Alperin

 

Erika Velasquez Alperin

SVP, Head of Brand & Product Marketing at Morning Brew. I'm a brand, marketing, and communications consultant. I am also the CEO & Founder of Tactile. I have spent my career leading branding, growth marketing, and communications for media companies, tech startups, and lifestyle brands.

Chris Parsons

Chris Parsons

Chris Parsons is currently president of the Americas division of Mayborn, leading  Mayborn’s global digital transformation strategy. He is a strategic, operational executive with expertise in global management, digital transformation (social, ecommerce), joint ventures/partnerships and retail sales. He has built, and successfully led, business operations for world-class brands (Tommee Tippee, National Football League, Ciroc®, Johnnie Walker®, Guinness®); and negotiated strategic partnerships with high visibility brands (Nike, ABInBev, Amazon, Walmart) and global media platforms (BBC, Sky, CCTV, Conde Nast, P. Diddy).

 Mexico, Canada and Japan.

 

Alyssa Vitrano

 

Alyssa Vitrano 

Alyssa is the Head of Global Brand Marketing in support of Acoustic at IBM. She leads brand marketing for the new marketing technology company after Watson Marketing products were divested from IBM and sold to a PE firm. She creates all messaging, naming and visuals, cascading a compelling story across the company which has 3500 clients and 1100 employees in North America, EMEA and APAC. Alyssa with Sales and media to define and drive diverse segments down the funnel, optimizing metrics and leads. In the past she’s worked in agencies doing strategy and branded content for brands such as Target, Unilever, Kraft and American Express.

Michael Moumoutjis

Michael Moumoutjis 

General Manager, Goodbaby International. Developing and implementing digital strategy for GoodBaby North America.

 

Chesen Schwethelm

 

Chesen Schwethelm

Chesen is currently VP, ECommerce & Retail Strategy; Luxury Products Division at L'Oreal. She is a passionate and experienced digital commerce leader and marketing strategist interested in helping clients and brands find profitable solutions to their near and future business challenges.

Jamie Head

 

Jamie Head

Jamie is an experienced CIO / CDO Technology leader with a demonstrated history of working in the CPG & healthcare industry. Skilled in blending the traditional IT strategy with Digital Transformation and leading change across global enterprises. Passionate about building effective teams and people development (it's the how not the what that is remembered). Worked extensively across Europe and the Americas with global teaming experience. Jamie holds a BSc focused in Business and IT from Aston University and numerous business leadership qualifications. 

Heather Savatta

Heather Savatta

Product Marketing and Ad Innovation Exec, Vox Media.

Tim Madigan

Tim Madigan

Former VP of eBusiness at Tyson, Tim is now doing consulting for Madigan Commerce, as well as being the Chief Commercial Officer for 2 companies: BlackPoint Ventures and SparkBear. Prior to that Tim was the Global Director of eCommerce at SC Johnson. Tim started his career at Procter & Gamble, where, over 17 years, he held a variety of sales and brand marketing executive roles.

Sam Gagliardi

Sam Gagliardi

EVP, IRI. Top-performing E-Commerce GROWTH leader with a track record of creating hundred million dollar start-up businesses within global corporations. Strong expertise in multi-brand and omni-channel environments driving strategy across e-commerce, direct-to-consumer, brand marketing, shopper marketing, digital marketing and social media for CPG consumer goods organizations.

Rachel Tipograph-1

Rachel Tipograph

Founder, CEO MikMak. After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the first native commerce platform for the social video generation.

 

Sam Gagliardi

 

Sam Gagliardi

EVP, IRI. Top-performing E-Commerce GROWTH leader with a track record of creating hundred million dollar start-up businesses within global corporations. Strong expertise in multi-brand and omni-channel environments driving strategy across e-commerce, direct-to-consumer, brand marketing, shopper marketing, digital marketing and social media for CPG consumer goods organizations.

 

Lisa Marie Ringus

 

Lisa Marie Ringus 

Lisa Marie is the lead Client facing executive spearheading the firms’ expansion within the Beauty sector as well as other global strategic accounts. In her role, she supports clients in development and implementation of critical talent management strategies. Her expertise spans broad ranges of support including Executive Hire, total team builds (RPO), freelance, contingency hiring and other innovative recruitment approaches

Michael Callahan

Michael Callahan

Vice President Ecommerce at Maytex Mills and Zenith Home Corp. Proven leader in digital marketing space and in driving retail promotions. Skilled at managing multiple projects with competing deadlines. Resourceful in perceiving and resolving problems.

Suzanne Abate

Suzanne Abate

CEO The Development Factory. As a product management coach and consultant, I invest in and engage deeply with a few exciting projects annually to help launch product, develop gtm strategies, establish process and best practices, and insource and train teams.

 

Jessica

 

Jessica Schinazi 

Senior executive with luxury goods industry expertise and P&L ownership of fast-growing product categories (Beauty, Fashion, Watches, Jewelry). Integrating digital excellence and innovation with brand-building strategies, team management and highly-profitable sales deliverables.

 

Kieran Foley

 

Kieran Foley 

Senior executive with a track record of building organizations and setting record levels of performance. Results-oriented professional with strong communication and team building skills. Global Marketing executive who has developed major brand initiatives, built commercial modeling with proven growth structures, brands and ROI. A dynamic leader at the forefront of commercial activation through sports, mobile, media, and digital interaction and a visionary for market uptake. A strategic thinker and change agent able to integrate strategy and tactics across functional organizations while being a proven inclusive team leader.

 

Julie Bernard

 

Julie Bernard 

C-level Executive with extensive strategy, marketing and business re-engineering and operations experience rooted in consumer insights and enabled by leadership, creative thinking and modern marketing approaches. Credited with building outstanding teams that have proven successful in delivering valuable consumer experiences and achieving top line sales and bottom line profit objectives. Inventive thinker and problem solver with reputation for innovation, enthusiasm, speed, and progressive business judgment.

Andrew Bodis

Andrew Bodis

CTO The Development Factory. Andrew, with more than 17 years of experience in product & digital strategy, usability and user experience design, and platform and applications development, is a master digital craftsman. He has designed and built a range of online products, such as Sell Metrics, the leading Canadian competitor to SalesForce; Easy Med Mobile, an international health management and reminder platform; and My Time Blocks, the proprietary time management tool of The Development Factory. Andrew is a “developer for the people” - a true tech guy with the rare ability to communicate complex concepts in an understandable way.

 

Liz Denworth

 

Liz Denworth 

Head of Business Development, MikMak. High impact, high energy digital sales manager, motivated by fast paced environments - experienced in establishing new sales territories, executing the entire sales cycle and exceeding performance targets.

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Peter Crosby

VP of Corporate Communication at Salsify. Peter possess extensive executive-level marketing experience with global corporations, VC-funded high-technology startups and non-profit organizations. He’s a proven leader in product and organizational messaging, social media and PR strategy, lead generation and nurturing.

Molly Schonthal

Molly Schonthal 

VP of Strategy and Innovation at Salsify. Sitting at the intersection between digital innovation, marketing, e-commerce and technology, Molly has succeeded in mobilizing large highly-matrixed organizations around important opportunities, re-framing strategies taking the (technology-enabled) future into mind.

Renee Bochman

Renee Bochman 

Vice President of Customer Engagement at Salsify.

Rob-Gonzalez-Headshot

Rob Gonzalez

Co-Founder and CMO at Salsify. My career in software has spanned research, engineering, product management, and marketing, with healthy doses of customer support and sales along the way. I do whatever is necessary to make my company and our customers as successful as possible, from building products to cold calling to selling to building strategic partnerships. 

Joe Gaudreau

Joe Gaudreau

Senior Director of Commerce Strategy at Salsify. Outcome obsessed leader with a demonstrated history of driving eBusiness strategy development for brand manufacturers and delivering consultative solutions for customers and prospects. Passionate customer advocate, product influencer, and storyteller. Strong management professional with a Master's Degree focused in Innovation & Entrepreneurship from Northeastern University.