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    Salsify Customer Blog Posts by: Satta Sarmah Hightower

    Satta Sarmah Hightower (she/her) is a former journalist-turned-content marketer who collaborates with agencies, content studios, technology, and financial services companies to produce compelling content that helps them engage prospects and powerfully convey their message.

    Satta Sarmah Hightower
    Popular Topics:
    Ecommerce Leadership and Teams
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    7 minute read

    3 Organizational Models For Building a High-Performing Ecommerce Team

    Unsure where to place your ecommerce team? Grappling with choosing the right ecommerce organizational model? You aren’t alone.
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    Ecommerce Marketing
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    9 minute read

    Why High-Quality Product Visuals Are Crucial for Driving Conversions

    A picture may be worth a thousand words, but in ecommerce, it's worth even more.
    Read More
    Salsify
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    8 minute read

    How To Create Best-in-Class Product Pages With Target

    If you want to win on Target’s digital shelf, you need a comprehensive content strategy — with a heavy emphasis on optimizing product detail pages (PDPs).
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    Solution Spotlight
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    4 minute read

    Solution Spotlight: Supercharge Productivity With Salsify Workflow, Powered by AI

    Whether it's retailer schemas, product attributes, keyword-optimized descriptions, or persona-based content, there’s always something vying for your attention.
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    Feature Focus
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    5 minute read

    Feature Focus: Optimize Your Tech Stack With Salsify Integrations

    Can you count on one hand the number of tools you use every day to do your job? Probably not, but you aren’t alone: Nearly half (42%) of ecommerce teams use at least six...
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    Solution Spotlight
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    8 minute read

    Salsify Solution Spotlight: How Salsify Syndication Connects Engaging Product Experiences to Consumers Everywhere

    Syndicating product content is often a minefield for brands.
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    Solution Spotlight
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    6 minute read

    Salsify Solution Spotlight: How Salsify Managed Services Helps Brands Unlock Greater Productivity

    Ecommerce teams are filled with talent, but stretched too thin.
    Read More
    Solution Spotlight
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    6 minute read

    Salsify Solution Spotlight: How the GDSN Data Pool Connects and Centralizes to Your Trading Partners

    Brands sell their products to hundreds of trading partners, from retailers and wholesalers to distributors and ecommerce marketplaces.
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    Solution Spotlight
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    14 minute read

    Salsify Solution Spotlight: How PIM Helps Brands Centralize Content, Improve Efficiency, and Win on the Digital Shelf

    From online marketplaces to mobile apps to social commerce, the number of sales channels brands must manage seems to multiply every day.
    Read More

    Customer Videos

    Watch success stories and tutorials that transform complex concepts into actionable strategies.

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