Satta Sarmah Hightower

Satta Sarmah Hightower (she/her) is a former journalist-turned-content marketer who collaborates with agencies, content studios, technology, and financial services companies to produce compelling content that helps them engage prospects and powerfully convey their message.

Workflows

11 minute read

3 Salsify PXM Workflows To Audit Your Product Feeds for AI Discovery Ask 100 consumers what the best sunscreen is, and many would probably say Coppertone, the 82-year-old brand that’s been a category leader for decades.

Customer Stories

12 minute read

The Unwritten Playbook: Executives on Leading Through Radical Uncertainty With tariffs, trade wars, AI, and profitability pressure, chaos is now the constant for most companies. Today’s commerce leaders have to shepherd their teams through ongoing...

Salsify

8 minute read

Angie Tips: Unlocking Salsify’s Interconnected AI Ecosystem From mapping channels and syndicating content to creating a centralized source of truth for product data, PXM is now table stakes for delivering connected product experiences.

Catalog Sites

11 minute read

Mastering the Move: Accelerating Your Transition to Catalog Sites Back in 2022, Salsify recognized an opportunity to build a new catalog solution to keep pace with the demands of our customers and the landscape. Customers wanted a solution...

DSS

10 minute read

Going Farther and Faster: Salsify's Approach to AI-Powered Syndication Ecommerce teams have long grappled with manually mapping retailer attributes and repetitive processes to update existing and new channels.

Industry Trends

7 minute read

Why Personalization Is the Key To Consumers’ Hearts Personalization is powerful. In ecommerce, it influences nearly every facet of the buyer journey — from product discovery to purchase.

Ecommerce Marketing

9 minute read

Building a Best-of-Breed B2B Stack: Exploring Digital Transformation With Wastequip The waste management industry might not come to mind when you think of digital innovation, but Wastequip is a prime example of what it looks like.

Automation and AI

9 minute read

How AI Will Impact Talent Management, With Tips for Adapting Talent management has evolved from static annual reviews to continuous feedback loops and check-ins, and AI has become a huge part of that.

Platform Essentials

5 minute read

How To Master Wayfair Product Refresh and New Item Setup If your brand sells on Wayfair, publishing and updating product content is now much easier thanks to a new product refresh and updated integration between Wayfair and the...

Salsify Updates and News

Stay ahead with Salsify product launches and feature updates to power your digital shelf success.

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Salsify Updates and News

5 minute read

How To Smoothly Transition From Kroger VIP to Kroger KIA The Kroger Item API (KIA) — now live — is here to revolutionize how suppliers interact with Kroger's ecosystem and submit product data, replacing the Vendor Item Portal...

Salsify Updates and News

4 minute read

Salsify Unveils Advanced AI for Ecommerce: Meet Angie, Your New PXM Assistant, and Intelligence Suite Salsify has released Angie, an artificial intelligence (AI)-powered assistant, and Intelligence Suite, a powerful new AI workbench, within its product experience management...

Salsify Updates and News

2 minute read

Salsify Appoints Cory McIntyre as VP of Global Network, Deepening PXM Innovation Commitment McIntyre's expertise in scaling customer-focused enterprise platforms makes her the ideal leader to advance Salsify’s global network initiatives.

Customer Videos

Watch success stories and tutorials that transform complex concepts into actionable strategies.

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