Can you count on one hand the number of tools you use every day to do your job? Probably not, but you aren’t alone: Nearly half (42%) of ecommerce teams use at least six tools every day, according to Gorgias.
This stat isn’t surprising when you account for:
- Product information management systems (PIM);
- Ecommerce platforms;
- Enterprise resource planning platforms;
- Inventory management; and
- Marketing automation platforms.
As tech stacks complexify, it’s increasingly important to use unified platforms purpose-built for integration.
Discover how Salsify’s Product Experience Management (PXM) platform seamlessly integrates with other best-of-breed solutions to optimize your brand’s tech stack for the digital shelf.
Power Better Product Experiences With Integration
Salsify PXM’s application programming interface (API)-first architecture lets you customize the platform to your specific needs and leverage pre-built Salsify integrations, such as Shopify and Salesforce Commerce Cloud.
These pre-built integrations can streamline syndication or connections with Salsify partners and other applications through the Salsify App Center.
This flexibility enables you to thrive on the digital shelf faster, without the context switching, manual workarounds, and data visibility gaps that can arise from disconnected systems.
The Nitty Gritty of Salsify’s APIs
Here’s the 411 on how Salsify’s APIs work: The platform is built on REST and GraphQL APIs.
- REST APIs allow different systems to communicate with each other on the internet.
- GraphQL APIs allow developers to call up specific data they need to support the development of various product experiences.
APIs enable the Salsify PXM platform to ingest and export content to and from other product content databases within your ecosystem, including:
- Master data management systems
- Enterprise resource planning systems
- Digital shelf analytics platforms
- Digital asset management systems
- Ecommerce platforms
- Product lifecycle management systems
The Value of an Integration-Led PXM
Salsify PXM’s integrations are valuable across the board, from their ability to dismantle data silos to increase agility, and more.
Dismantle Data Silos and Increase Agility
When your data is siloed, it’s easier to make decisions in a vacuum or miss opportunities to engage new customers.
Salsify’s PXM platform unlocks these opportunities by eliminating data silos that lead to bottlenecks and a slower time to market. It also connects disparate systems across your organization to improve transparency, collaboration, and data delivery.
The platform’s strong PIM data governance also ensures that your team is on the same page and operating from the central source of truth.
Connect to Workflow
Salsify uses webhooks and event triggers to facilitate integration, allowing you to better connect work and processes across systems — not just merge data.
You can also extend Salsify to support other use cases and potentially consolidate systems and reduce redundancies in your tech stack.
Salsify’s unified platform is both your system of record and system of work for your commerce operations. With it, you can increase efficiency, automate manual processes, and create optimal product experiences.
Scale With Your Business
As your tech stack grows, the Salsify PXM grows along with it — without ongoing maintenance costs, complex backend work, or upgrades for your IT team.
Your brand gets a unified experience, allowing you to capitalize on emerging channels, grow on existing channels, and boost digital shelf performance.
Advance Your Commerce Operations With Salsify PXM
Staying competitive on the digital shelf doesn’t just require the right solutions.
You also need a tightly integrated tech stack that makes data more accessible across your organization, automates PIM processes, and bridges operational silos.
Through its powerful, API-driven integrations, the Salsify PXM platform empowers your teams to orchestrate compelling product experiences that convert — no matter where, when, or what you sell on the digital shelf.
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