Whether it's retailer schemas, product attributes, keyword-optimized descriptions, or persona-based content, there’s always something vying for your attention.
That’s where the Salsify Product Experience Management (PXM) platform comes in: AI-driven automation is natively built into the platform, helping you work faster and smarter within the system.
There’s proof in the pudding: Since 2023, Salsify PXM has automated more than 1.4 billion tasks for customers.
Here’s how the platform uses AI-driven automation to accelerate value and digital shelf leadership for ecommerce teams.
AI-Powered Workflows That Boost Team Productivity
Manual work often slows things down and can introduce more inaccuracies on product detail pages.
On top of that, it can be frustrating to send what feels like a million emails or spreadsheets back and forth. But with AI-powered automation, you can reduce manual efforts and get valuable time back.
For example, with Salsify’s Intelligence Suite, you can automate repetitive tasks and build user-friendly end-to-end processes without having to write a single line of code.
The Intelligence Suite also allows you to:
- Choose your preferred AI model.
- Write an AI prompt with specific instructions.
- Specify what attributes to use.
- Include additional context.
- Start generating product content within seconds by using AI.
In practice, this could mean using a prompt to update your marketing descriptions for an upcoming holiday or buying season, or to target specific buying personas.
Salsify PXM ensures that you don’t lose the human touch by combining AI-powered workflows with human oversight to ensure accuracy and strong governance. Your team always has final approval and review.
Building Better Digital Shelf Operations With AI
Salsify’s AI-driven automation helps your brand better compete on the digital shelf in several ways.
Automate and Scale Processes
You can create a multi-step ecommerce workflow that makes processes more consistent and streamlines repetitive tasks. This will make updates, sending messages, or publishing to any designated channel smoother.
By reducing redundancies, your organization can get products on the digital shelf in a fraction of the time.
Seamlessly Collaborate
Salsify PXM offers built-in collaboration tools, including task management, revision tracking, and in-line comments, that can help increase visibility and foster cross-functional alignment.
You can also dynamically assign work to specific users, optimizing ecommerce workflows to ensure you always use the best talent and resources available for each task.
Driving Ecommerce Excellence With AI
Salsify AI capabilities and automation tools are purpose-built for modern commerce. They reduce error-prone manual processes, break down functional silos, and provide an additional layer of oversight that accelerates content delivery across channels.
Within the Salsify PXM platform, AI is one of many tools that support ecommerce excellence. The platform harnesses the technology to empower your team to do what they do best: Create conversion-driving product experiences that help you win on the digital shelf.
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